BPP TechSphere

The Marketing Trainers Drop-in: Decoding the New Search: Navigating SEO, AEO, and GEO.

04 Mar 2026

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In this episode of The Marketing Trainers Drop-in, host David Green is joined by Pav Sharma, Helen Evans, and a very special guest: Madison Forman. Madison was one of the first students to complete BPP’s Multi-Channel Marketer (MCM) program, securing a distinction before transitioning into a full-time marketing role at DCA Limited.The team dives deep into the "alphabet soup" of modern search: SEO, AEO, and GEO. As AI tools like ChatGPT and Meta AI change how users find information, the panel discusses whether traditional search is being replaced by a "conclusion-based" model where users no longer want links—they want answers.What you’ll learn in this episode:The Rebrand of SEO: Why the foundations of SEO are still the bedrock for AI-driven search (GEO).Agentic Behavior: A look at how AI agents are being trained on human behavior and what that means for content creators.The Apprentice Journey: Madison shares her experience balancing a high-pressure marketing role with the rigorous MCM apprenticeship and how she uses data to drive growth. The "Myth" of the Influencer: Madison clears up common misconceptions about working in social media and the reality of managing complex, multi-functional marketing roles.Featured Guest:Madison Forman – Digital Marketer at DCA Limited and BPP MCM Alumna (Distinction).Host & Panel:David – Digital Marketing TrainerPav Sharma – Marketing Coach Helen Evans – Head of Quality I'm Idris Fabiyi, Head of Technology and Innovation at BPP University, Estio Training, Firebrand Training & host of the TechSphere podcast. I'm on a mission to demystify complex technology and make it accessible for businesses and learners. Follow me on LinkedIn: Idris Fabiyi My Medium.com profile: Read my Articles Get in Touch: [email protected]

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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BPP TechSphere

The Marketing Trainers Drop-in: Decoding the New Search: Navigating SEO, AEO, and GEO.

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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