What Does It Take to Scale a Brand in the Digital Age? — John Sampogna

In this episode, we meet John Sampogna, the CEO and Co-founder of Wondersauce, a leading agency specializing in brand storytelling, digital experiences, and paid media. With over 15 years of experience working with top-tier clients like L’Oréal, Brookfield, Subway, and Golf.com, John shares invaluable insights on how to create brands that thrive in the digital world. This episode is brought to you by Brad's new book, Start With Values. Find out more here: https://startwithvalues.com/start-with-values-book/. We explore: 📊 Balancing Paid Media and Organic Storytelling – How to blend immediate results with long-term brand building for sustainable growth. 📝 Crafting a Compelling Brand Story vs. Product Story – Tips on distinguishing your narrative to connect authentically with your audience. 📈 Influencer Marketing Insights – How to leverage influencers effectively, from micro-partnerships to avoiding brand dilution. 🔍 SEO and the Future of Language Model Optimization (LMO) – The evolving landscape of search engines and AI-driven discovery. ✂️ Simplifying Your Messaging – Strategies for cutting through the noise with clarity and impact. 🗣️ The Power of Personal Branding – Why founders should share their stories and how to build a meaningful personal brand. John’s approach is clear: Focus on simplicity, authenticity, and a balanced strategy. Whether you’re a marketer, entrepreneur, or someone looking to scale your brand, this episode is packed with practical wisdom. Connect with John Sampogna and Wondersauce 🔗 John’s LinkedIn: https://www.linkedin.com/in/johnsampogna/ 🔗 Wondersauce LinkedIn: https://www.linkedin.com/company/wondersauce/ 🌐 Wondersauce Website: www.wondersauce.com 👉 Subscribe to The Brad Hook Podcast to catch this and future episodes! 🎙️

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