People don’t buy products; they buy mirrors of themselves

Want to see a brand contract break in real time? We dig into Disney’s 1.7M-subscriber drop and why it wasn’t about content quality – it was about identity. Customers don’t just buy the thing; they buy what the thing says about them. When a brand’s actions clash with that self-image, churn isn’t quiet or rational; it’s fast, loud, and contagious.We trace how today’s low-trust, high-speed media ecosystem punishes inconsistency and rewards coherence. From free speech vs hate speech debates to celebrity-led boycotts and TikTok-fueled pile-ons – integrity isn’t a tagline, it’s table stakes. As mentioned in the podcast, you can download The Brand Gap Finder here: https://youroneandonly.kit.com/17de8fad49Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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