Brand and Butter
Episodes
Beyond Algorithms: Understanding the New Consumer Mindset
09 Dec 2025
Contributed by Lukas
In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.W...
From Silence to Story: Sherele Moody on Femicide, Media Failure, and Real Accountability
04 Dec 2025
Contributed by Lukas
TW: This episode discusses gender-based violence, femicide, child deaths, and systemic failures surrounding these issues. A map of red hearts shouldn’...
Visibility To Memorability: What 2025 Taught Us
26 Nov 2025
Contributed by Lukas
In this episode, I'm chatting about something that's been on my mind: why are brands spending more on visibility but becoming more forgettab...
How Manufactured Urgency Rewired Our Buying Habits
20 Nov 2025
Contributed by Lukas
In this episode of Brand and Butter, I'm diving into the whirlwind that is Black Friday. Ever wondered why we all get caught up in the frenzy of ...
Is Brand Loyalty Dead or Evolving?
30 Oct 2025
Contributed by Lukas
In this episode I'm talking about the evolving landscape of brand loyalty. As the world changes, so do the ways consumers connect with brands. I ...
Rethinking brand through neurodiversity and design psychology
23 Oct 2025
Contributed by Lukas
In this episode, I'm discussing the challenges and opportunities faced by neurodivergent founders in the business world. I tap into how societal ...
You’re not failing, you’re repositioning (and the answer is in your brand strategy)
16 Oct 2025
Contributed by Lukas
In this episode I'm breaking down the significance of validation in personal and professional growth, emphasising the need for a solid brand stra...
Navigating the New Age of Content Creation with Kim James
10 Oct 2025
Contributed by Lukas
In this episode, Kim James, co-founder of Wedge, discusses the evolution of her startup and the importance of content marketing in today's digita...
People don’t buy products; they buy mirrors of themselves
02 Oct 2025
Contributed by Lukas
Want to see a brand contract break in real time? We dig into Disney’s 1.7M-subscriber drop and why it wasn’t about content quality – it was abou...
The Implementation Gap: Why Brand Strategies Fail
18 Sep 2025
Contributed by Lukas
In this episode, I discuss the common hurdles in brand strategy and why many strategies fail to connect with their intended audience. I touch on the i...
What We Can Learn From Ben & Jerry's 40-Year Activism Strategy
03 Sep 2025
Contributed by Lukas
In this episode, I break down the genius behind Ben & Jerry’s brand strategy, and guess what? It’s not just about ice cream. From a little sco...
Cultural Intelligence with Dr. Anastasia K. Gabriel: Beyond Inclusive Marketing
24 Aug 2025
Contributed by Lukas
In this episode I dive into the world of cultural intelligence with Dr. Anastasia Kalkalina-Gabriel, author of "Cultural Intelligence for Markete...
Memory Psychology: Why Some Brands Stick and Others Don't
20 Aug 2025
Contributed by Lukas
Ever wondered why some brands stay stuck in your mind while others disappear the moment you scroll past? The answer is in the psychology of memory its...
Unmasking False Inclusivity in Brands
08 Aug 2025
Contributed by Lukas
In this episode, I'm talking to something that's been grinding my gears lately – the well-intended but misguided attempts at inclusivity t...
Why Being Different in Business Costs More (And Why It's Worth It)
28 Jul 2025
Contributed by Lukas
Every business challenging the status quo pays hidden costs that traditional businesses don't face - but this "tax" is actually an inve...
How Strategic Colour Choices Live Rent-Free in Your Customers' Minds
13 Jul 2025
Contributed by Lukas
In this episode, the discussion is on the relationship between colour psychology and branding. I'm emphasising that colour is not simply an aesth...
The Memory Matrix: Why Customers Forget Your Brand
07 Jul 2025
Contributed by Lukas
In this episode I'm cracking open the concept of the 'Memory Matrix,' touching on how customers process and remember branded informatio...
Straps Off, Personality On: The Hackerlily Story with Laura Campbell
24 Jun 2025
Contributed by Lukas
Laura Campbell was sick of pretending parenting was picture-perfect. Living with rheumatoid arthritis while raising two young children, she couldn&apo...
AI Won't Steal Your Creative Job, But People Who Use It Might
18 Jun 2025
Contributed by Lukas
Every generation freaks out about new technology, and AI is just our version of the social media panic from 2007. While everyone's losing their m...
When Gillette Called Out Toxic Behaviour, Society Wasn't Ready
04 Jun 2025
Contributed by Lukas
What role should brands play in addressing harmful narratives? In this case toxic masculinity and intimate partner violence. This question sits at the...
Brand Memory: Why People Remember (Or Forget) Your Business
19 May 2025
Contributed by Lukas
Why do some brands stick in our minds while others fade instantly? The secret lies in understanding how our brains actually process and store informat...
Psychological Blind Spots are Killing Your Business Revenue
08 May 2025
Contributed by Lukas
Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what...
What makes a Brand DNA YOU-nique
29 Apr 2025
Contributed by Lukas
Forget everything you thought you knew about branding. It's not your logo, your colour palette, or even your fancy website. True brand power come...
Brand Positioning Gold: Mining Your Opportunity Zones
22 Apr 2025
Contributed by Lukas
What if your brand's perfect position is hiding in plain sight? In this episode, I discuss how to map competitors, understand customer psychology...
Brands as Emotional Connectors: The Psychology Behind Why They Matter
10 Apr 2025
Contributed by Lukas
The landscape of business is shifting dramatically, and brand psychology has never been more crucial for survival. When markets tighten, consumers don...
What Makes You Different? The Questions Every Business Must Answer
04 Apr 2025
Contributed by Lukas
What makes your business geninely different from your competitors? Do you know? Think of it like this, if your top 3 competitors all disappeared tomor...
The Comeback Kid: Finding Your Voice When Life Gets Loud
27 Mar 2025
Contributed by Lukas
This week I return l sharing how my recent personal challenges led to a complete reassessment of my brand strategy of YO&O. I also explore how emp...
The Critical Role of Design for the New Age Brand
24 Feb 2025
Contributed by Lukas
This episode speaks to the critical connection between brand evolution, visual identity, and consumer memory. I touch on the role of design thinking, ...
Symbolism in Action: Kendrick Lamar's Halftime Show
17 Feb 2025
Contributed by Lukas
Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lam...
Cadbury UK's 'Share a Bar' Campaign: Why Connection is The New Marketing Currency
07 Feb 2025
Contributed by Lukas
Take a look around, most marketing campaigns are BORING. The same rinse-and-repeat strategies are leaving most of us feeling "meh." But now ...
From Trust to Evolution: Building Brands That Last
31 Jan 2025
Contributed by Lukas
Have you ever wondered how the tiniest details can shape your perception of a brand? In this episode, I talk about aligning internal goals with extern...
4 Core Areas That Will Set Your Brand Up To Win in 2025
22 Jan 2025
Contributed by Lukas
A resilient brand strategy is damn important if you want to win in 2025. In this episode I'm breaking down the importance of 4 core areas:Â Clear...
Adapting Brands to Modern Cultural Shifts
04 Dec 2024
Contributed by Lukas
Let's talk about the intricate impact of brand identity and the importance of adapting to cultural shifts to stay relevant. In this episode, I ex...
The Cultural Impact on Brand Identity
08 Nov 2024
Contributed by Lukas
TW: this episode touches on weight loss. What if your brand could go beyond your product and trigger a cultural movement? In this episode we’re tal...
Why Every Business Needs to Pay Attention to Triple J's Rebrand
01 Nov 2024
Contributed by Lukas
Have you seen Triple J's recent rebranding? It's a solid example of how branding is evolving to align with cultural tides. In this episode, ...
Know Your Strategies: Business vs. Brand vs. Marketing
21 Oct 2024
Contributed by Lukas
What happens when business owners mistake brand strategy for marketing strategy? These (alongside business strategy) are often-confused with businesse...
Build Your Brand to Last: Aligning Strategic and Tactical Messaging
17 Oct 2024
Contributed by Lukas
We're diving into the nuanced world of brand strategy and exploring why an emotional connection is key to brand success. In this episode, we debu...
Nailing Confidence, Impact, and Connection in Speaking with Shelly Horton
02 Oct 2024
Contributed by Lukas
What if nailing your voice could change both your professional and personal life? Well, in this episode I'm speaking with Shelly Horton, a trailb...
Content Marketing to the New Age Consumer with Kent King
26 Sep 2024
Contributed by Lukas
Ever wondered how a child actor who worked alongside Hollywood legends transformed into a multifaceted entrepreneur? Meet Kent King, the Content Chemi...
Targeting Right: Nailing Brand Positioning
13 Sep 2024
Contributed by Lukas
Ever wondered if you're targeting the right audience on the right platforms? Discover the secrets of brand positioning and learn why understandin...
The Ethical Responsibility of Brands in Shaping Societal Norms
03 Sep 2024
Contributed by Lukas
Have you ever wondered how unseen biases shape every aspect of your life, from personal decisions to marketing strategies? In this episode, I speak to...
Emotional Traps and Smart Shifts in Business Strategy
27 Aug 2024
Contributed by Lukas
Have you ever found yourself clinging to a failing project just because you've invested so much time and effort into it? This episode explores th...
The Role of Colour Psychology in a Powerful Brand
22 Aug 2024
Contributed by Lukas
How important is the role of colour in shaping the way we perceive a brand? In this episode, I'm breaking it all down. I touch on how colour evok...
Building a Brand Story That Powers Emotional Connection
01 Aug 2024
Contributed by Lukas
Have you ever wondered how to create a brand narrative that connects deeply and evolves with time? Then strap in, because I'm talking about creat...
Your Brand's Sweet Spot: How to Stand Out
22 Jul 2024
Contributed by Lukas
You can find your market sweet spot by understanding your brand's unique positioning. In this episode we speak to the intricacies of brand differ...
Nailing a Strong First Impression in a Crowded Market
17 Jul 2024
Contributed by Lukas
Have you ever wondered why some brands stick in your mind while others don't? In this episode, I'm talking about the power of first impressi...
The Unseen Influence: How Subtle Cues Shape Your Brand's Perception
26 Jun 2024
Contributed by Lukas
Ever wondered why some brands resonate with you while others fail to make an impression? Then strap in, because this episode speaks to the psychology ...
Attract Audiences with Purpose and Action
18 Jun 2024
Contributed by Lukas
Is your brand struggling to connect with today's conscious consumers? Well, buckle up because this ep is all about purpose-driven branding. This ...
The Unf*ckwithable Brand: Using Psychology to Build Loyalty
29 May 2024
Contributed by Lukas
In this episode, I discuss the psychological factors that influence consumer behaviour. Learn how personal experiences, cultural contexts, and inheren...
Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital
22 May 2024
Contributed by Lukas
This episode goes deep into the strategies of purpose-driven branding and the importance of authenticity in establishing human-centric connections in ...
See How This Social Impact Startup is Trying To Reshape Societal Wealth
30 Apr 2024
Contributed by Lukas
Ever wondered how a finance industry could operate if it genuinely prioritised the well-being of its customers over its profit margins? Kane Jackson, ...
Sorting Out Your Strategy: Business vs. Brand vs. Marketing
23 Apr 2024
Contributed by Lukas
Business, Brand, Marketing... Ever get them confused? Let's break down the strategy types! Whether you're a startup or a seasoned pro, this ...
Pitch Perfect: The Power of Storytelling in PR with Odette Barry
17 Apr 2024
Contributed by Lukas
Want to make your brand unforgettable? In this episode, I'm chatting with headline-winning PR mentor Odette Barry. She specialises in elevating t...
How Visual Influence Impacts Your Choice
09 Apr 2024
Contributed by Lukas
In this episode, I'm cracking open the human mind as we speak to the role of persuasion in marketing and the science of decision-making. I'l...
The Art and Science Behind Brand Strategy and Market Positioning
26 Mar 2024
Contributed by Lukas
Want to know how you can move to the front of your category? In this episode I'm dissecting the 'essence' of branding and how it fuses ...
Loss Aversion: Persuasive Tactics That Build Trust and Influence
19 Mar 2024
Contributed by Lukas
Did you know the pain of loss is 2x that of a gain? That's loss aversion at play. In this week's episode, I'm taking you down the psych...
The Psychology of Brand Attraction and Consumer Behaviour
05 Mar 2024
Contributed by Lukas
Ever wondered why you gravitate towards certain brands, as if by magic? In this episode, we're touching on psychology, cognitive biases, and thei...
Syncing Strategies: Fusing Business and Brand
26 Feb 2024
Contributed by Lukas
In this episode, I speak to the details that can propel your business growth and create a brand that resonates with your audience. From my own experie...
Social Influence: The Secrets of Standout Strategies
19 Feb 2024
Contributed by Lukas
Ever wondered how a brand like Hush Puppies went from near extinction to a fashion staple without even trying? Well, in this episode, I'm talking...
The Mere Exposure Effect: Top of Mind, Tip of Tongue
12 Feb 2024
Contributed by Lukas
Ever wondered why you can't get that catchy jingle out of your head, or why you reach for the same brand of coffee every morning? Well friend, in...
Bring the Human Touch into Your Personal Brand
06 Feb 2024
Contributed by Lukas
When Taylor Swift crafts a story through her music, she's not just writing lyrics; she's building a personal brand that connects with millio...
Crafting a Winning Brand Strategy
30 Jan 2024
Contributed by Lukas
Think about how you would approach training for a marathon — now apply that same method to developing a brand strategy. In this episode, I'm ...
Building Trust and Influence: The Intersection of Personal Branding and Social Impact
22 Jan 2024
Contributed by Lukas
This week I'm tackling how my personal values as the founder were built into YO&O and how the two work together, yet stand alone. When I ki...
You, Your Brand, and The Compound Effect
17 Jan 2024
Contributed by Lukas
Did anyone ever tell you that brand marketing isn’t just playing big moves? Instead, it’s a focus on the smaller more habitual behaviours. In this...
Stop Holding Yourself Back feat. Fiona Luca
09 Jan 2024
Contributed by Lukas
Last year saw some pretty big changes and a lot of hard times for people. Alongside that was the experience of reflection and identity, something that...
The Difference Between Personal and Business Brand
09 Dec 2023
Contributed by Lukas
In this episode, we discuss the differences and connections between personal and business branding, and why nailing both matters. Learn how they work ...
Here's How To Identify and Find Your Audience
03 Dec 2023
Contributed by Lukas
Following on from last week's episode on Audience Mapping, in this episode I'm discussing how you can find your audience. Join me as I dive ...
Here's How the Brain Drives Your Audiences Buying Decisions
26 Nov 2023
Contributed by Lukas
Ever wonder what drives your people to buy? Well in this episode we're diving into the power of beliefs, values, and interests in shaping consu...
Operation Get Your System Together Ft. Elisabeth Burke
12 Nov 2023
Contributed by Lukas
This week I sat down with Elisabeth from The Afro Coach Operations Agency, who transformed her own life from overwhelming to rewarding. With her deep ...
The Power of Values & Alignment Ft. Melissa Packham
29 Oct 2023
Contributed by Lukas
In this episode I’m joined by Melissa Packham – a Brand-Centered Strategist who leads by example with a strong focus on values alignment. She ...
Could Collaborative Marketing Be Your Game-Changer? Ft. Jess Ruhfus
22 Oct 2023
Contributed by Lukas
Join us in this episode as I sit down with Jess Rufus, the founder of Collabosaurus and No. 2. We discuss the power of collaboration and break down pr...
Boundaries – Your Time, Your Rules Ft. Jo Wise
15 Oct 2023
Contributed by Lukas
In this real discussion, Executive Performance and Behavioral Adviser Jo Wise highlights the essential role of boundaries, especially for high-level w...
The Taylor Swift Effect
08 Oct 2023
Contributed by Lukas
Are you intrigued by the pandemonium that is Taylor Swift? I sure am. So, in this episode Im diving into some of those big waves she’s been creating...
Why You Need To Know About ESG Ft. Jane Hillsdon
04 Sep 2023
Contributed by Lukas
In this episode, we talk to Jane Hillsdon a top-level marketer turned ESG Consultant (ESG - Environmental, Social, and Corporate Governance). She la...
How To Unlock Profit with Rose Radford: Evergreen Marketing and DM Sales
27 Aug 2023
Contributed by Lukas
In this episode, I'm diving into the power of evergreen marketing and DM selling with Rose Radford, a former McKinsey Consultant turned Digital C...
$80k in Sales – The Power of a Single Networking Group
20 Aug 2023
Contributed by Lukas
In this episode, I talk about how a single networking group became the catalyst for $80k in sales for YO&O. Hear the potential of networking and t...
Creating a Rock Solid Brand Strategy – Part 2
13 Aug 2023
Contributed by Lukas
Level up your brand strategy game! In Part 2 of 'Creating a Rock Solid Brand Strategy', we dive deeper into the details of brand personality...
Creating a Rock Solid Brand Strategy – Part 1
06 Aug 2023
Contributed by Lukas
Fail to plan, plan to fail – a brand strategy is crucial to a business. In this episode, I speak to the steps involved in a brand strategy process. ...
Strategic vs. Tactical Marketing Ft. Bec Chappell
23 Jul 2023
Contributed by Lukas
Do you know the difference between strategic and tactical marketing? In this episode, I chat with Bec Chappell – a marketing strategist with over 15...
The Brand Identity Evolution
16 Jul 2023
Contributed by Lukas
An identity with intention. In this episode, we dive into the practical aspects of rebranding your business with intention. Scaling often demands a re...
Design Shapes How People Judge You
02 Jul 2023
Contributed by Lukas
In this episode, I explore the influence of design and how it shapes the way others perceive your brand. I'm diving into the impact of good and b...
What's in a Good Idea?
25 Jun 2023
Contributed by Lukas
We're talking about the art of personalised campaigns and impactful brand messaging in this episode. We dive into how data-driven strategies can ...
The Power of Perception
18 Jun 2023
Contributed by Lukas
In this episode, we're talking about how perception influences consumer decision-making. Explore the science behind snap judgments, understand yo...
Internal vs External Branding
04 Jun 2023
Contributed by Lukas
I'm uncovering the differences between internal and external branding. This episode talks about internal branding, and how it lays the blueprint ...
Belief Systems in Branding
28 May 2023
Contributed by Lukas
Ready to dive into the nitty gritty of belief systems in branding? In this episode, I explore how individual beliefs can influence attitudes, and why ...
Where The Heck Do I Start?
21 May 2023
Contributed by Lukas
Ready to dive deep into the nitty-gritty of brand foundation? Then strap in, because I'm talkin' the details behind building the initial fra...
The Power of Memory in Branding
15 May 2023
Contributed by Lukas
We're exposed to 4000 to 10000 every day. Want your brand to stand out? Look at brand recognition, but first, you should know about our brain&apo...
What is a Brand Anyway?
07 May 2023
Contributed by Lukas
Are you tired of drowning in conflicting messages about branding? Then listen up! I'm Tara Ladd, and I'm here to help you navigate the basic...
Welcome to Brand and Butter
23 Feb 2023
Contributed by Lukas
Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Packed with clear-cut advice on the influence and power of br...