Let's talk semiotics. In this episode, we're discussing how symbols and signs shape meaning and association through the lens of Kendrick Lamar's standout storytelling in his Super Bowl halftime show. I draw parallels to the crucial role of cultural messaging, colour psychology, and how brands can authentically connect with their audiences by understanding and being aware of the role these elements play.Mentions in the episode:Further to the 'Crip Walk' mentioned in the episode, I can't find a hard source. However, the meaning of the walk in the show was referencing Serena at Wimbledon in her early days (overriding the origin of gang association in this case). Samuel L. Jackson was an activist and part of The Black Panthers in his early days. He was also suspended from college after being found guilty of unlawful confinement (reference here).Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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