Did you know the pain of loss is 2x that of a gain? That's loss aversion at play. In this week's episode, I'm taking you down the psychological path to show you how this affects your customers' choices — and how you can ethically leverage it in your marketing strategy. We're not just talking about pushing products; it's about crafting messages that resonate with trust at the heart of it.Want to know more on this? Join The Laboratory waitlist here!Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related