Ever wondered why you can't get that catchy jingle out of your head, or why you reach for the same brand of coffee every morning? Well friend, in this episode we're diving into the mere exposure effect and its hidden ability to shape your consumer habits.I'll be touching on the research of Robert Zajonc and how he found the simple principle of familiarity can move potential customers into hardcore brand advocates. Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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