You can hit big numbers and still be invisible where it matters most, and that is in someone’s memory. In this episode, I'm getting blunt about the difference between brand reach and brand recognition, because too many businesses are optimising for what the analytics can show while ignoring what buyers actually remember. If your content is everywhere but nobody can explain what you do, the problem isn’t your posting frequency. It’s your signal.Subscribe for more straight-talking branding strategy, share this with a mate who’s chasing metrics, and leave a rating and review so more business owners can find the show.Want to join me in person for a full day workshop? The Underground will be running in Sydney Tuesday 9 June. See the link for details: https://youroneandonly.com.au/theunderground/Send us Fan MailVisit: youroneandonly.com.auConnect with Tara on LinkedIn: @tarajoyladdRead Not For Speakerphone on Tara's Substack: @taraladdFollow YO&O on IG @youroneandonly_auFollow Tara on IG @iamtaraladdFree Brand Gap Finder: Not sure where your brand is falling short? Start here.Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related