Your brand can look damn good and still feel invisible, and that’s one of the most frustrating places to sit as a business owner. We’re talking about the moment the branding is done, the visuals look top tier, the socials are consistent… yet the message isn’t landing, the connection feels off, and nothing feels like it’s working. I break down why that happens, and why the fix is almost never another round of pretty design.Send a textVisit: youroneandonly.com.auConnect with Tara on LinkedIn: @tarajoyladdRead Not For Speakerphone on Tara's Substack: @taraladdFollow YO&O on IG @youroneandonly_auFollow Tara on IG @iamtaraladdFree Brand Gap Finder: Not sure where your brand is falling short? Start here.Sign up for the Design Mind Theory Email: See how psychology shapes the brands people actually choose.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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