In this episode I’m talking about the thing most brands are pretending isn’t happening: the world has moved on, and your brand probably hasn’t.We’re standing at the edge of the biggest wealth transfer in history, with trillions shifting from Boomers to Millennials and Gen Z... people who don’t buy on “features and vibes,” they buy on values, receipts and whether they actually trust you.I'm discussing what that means for brand building now: why trust is in recession, why performative anything dies on impact, and why cultural intelligence isn’t a 'nice to have'... it’s the whole assignment.If you’ve got that nagging feeling your brand is starting to feel a bit… 2019, this one will help you figure out why, and what needs to shift so you’re aligned with where the market is going, not where it used to be.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related