Most businesses aren't failing because of poor products but because they've become strategically invisible to customers, suffering from what I call "Same-Shit Syndrome" where brands blend together in consumers' minds. Psychological blind spots create a knowledge gap between what business owners see in their brands versus what customers perceive, making strategic repositioning essential for standing out and surviving in changing markets.Episode mentions:Watch the Selective Attention TestWatch the Old Spice Ad: The Man Your Man Can Smell LikeJoin our free 5-day email series "The Gap Strategy" and find the opportunities to make your brand truly stand out.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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