Ever wondered why some brands stay stuck in your mind while others disappear the moment you scroll past? The answer is in the psychology of memory itself. In this episode, I dive deep into how our brains actually process information, especially when we're overwhelmed (which, let's face it, is most of the time). Drawing from my experience navigating 37+ hospital stays with my son during his liver transplant journey, I share how these high-stress environments revealed crucial insights about communication that apply directly to brand memorability. Resources mentioned:Download Trust BlueprintGet The Market Advantage Gap Workbook for $67Or join our 5 day Gap Strategy Email SeriesSend us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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