Every business challenging the status quo pays hidden costs that traditional businesses don't face - but this "tax" is actually an investment in market leadership. In this episode, Tara shares her journey from seeing inequities at her old agency to building YO&O as a wellness-focused brand studio, revealing how paying the price for being different created her unique competitive advantage.This episode is perfect for any neurodivergent entrepreneurs, wellness brands, and any business trying to do things differently (even if it feels expensive).For more:Free Email Series: 5-day Gap Strategy Digital Workbook: The Market Advantage Gap Workbook ($67)Join me at the Women's Agenda Event: Women's Health & Wellbeing Summit 2025 – Panel 'Stories of ADHD & Why Women are Late to Diagnosis'YO&O Services: Positioning mapping, audience analysis, brand strategy – Book a call.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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