Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
Episodes
Personal Branding Power Tips
11 Jun 2025
Contributed by Lukas
Personal Branding Power TipsIn this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, whic...
The Best LinkedIn Video Strategy for 2025
17 Mar 2025
Contributed by Lukas
The Best LinkedIn Video Strategy for 2025In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of Linke...
10 Mistakes Small Businesses Will Make This Year
03 Mar 2025
Contributed by Lukas
10 Mistakes Small Businesses Will Make This YearIf you’re a small business owner, agency, or freelancer working with small businesses, this episode ...
How to Get Your Content Recommended by ChatGPT and AI Tools
24 Feb 2025
Contributed by Lukas
Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand you...
How to Find a Job in the Creative Industry
17 Feb 2025
Contributed by Lukas
How to Find a Job in the Creative IndustryLanding a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But i...
Networking Strategies for Designers and Entrepreneurs
10 Feb 2025
Contributed by Lukas
Networking Strategies for Designers and EntrepreneursEpisode 152In this episode, Philip explores how networking has evolved with the rise of remote wo...
Best Content Marketing Strategy for 2025
03 Feb 2025
Contributed by Lukas
Best Content Marketing Strategy for 2025Episode 151A great content marketing strategy includes more than just producing and posting as much as possibl...
The Power of Brand Alignment with Brandon Coleman, Jr.
27 Jan 2025
Contributed by Lukas
The Power of Brand Alignment with Brandon Coleman, Jr.In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consul...
5 Steps from Designer to Creative Director
20 Jan 2025
Contributed by Lukas
In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key step...
Experience Transformational Growth with Joseph Bojang
13 Jan 2025
Contributed by Lukas
Experience Transformative Growth with Joseph BojangIn this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in h...
Demystifying Google Analytics with Amanda Webb
06 Jan 2025
Contributed by Lukas
In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, ...
Mastering High Conversion Copywriting with Ash Chow
30 Dec 2024
Contributed by Lukas
In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her jour...
7 Ways to Future-Proof Your Career
23 Dec 2024
Contributed by Lukas
7 Ways to Future-Proof Your CareerEpisode sponsored by: Wix Studiohttps://wixstudio.comIn this episode, Philip shares invaluable insights on how to fu...
David Brier - author, 'Rich Brand, Poor Brand'
16 Dec 2024
Contributed by Lukas
Episode sponsored by: Wix Studiohttps://wixstudio.comIn this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, o...
Loren Greiff - Navigating the Job Market Today
09 Dec 2024
Contributed by Lukas
Loren Greiff: Navigating the Job Market TodayEpisode Sponsored by: Wix Studiohttps://wixstudio.comOn this episode of the Brand Design Masters podcast,...
How to Find Freelance Clients
02 Dec 2024
Contributed by Lukas
How to Find Freelance ClientsPodcast sponsor:Wix Studio https://wixstudio.comThis episode delves into effective methods for securing freelance clients...
Email List Building Strategies & Tips
25 Nov 2024
Contributed by Lukas
Email List Building: Strategies and TipsPodcast sponsor:Wix Studio https://wixstudio.comIn this episode, the Philip discusses the importance of buildi...
Top 10 Branding Trends for Small Business in 2024
18 Nov 2024
Contributed by Lukas
Top 10 Branding Trends for Small Businesses in 2024Podcast sponsor:Wix Studio https://wixstudio.comIn this episode, the discussion centers on the top ...
Unfiltered Career Advice for Creative Pros
11 Nov 2024
Contributed by Lukas
Episode Sponsored by: Wix Studio: https://wixstudio.comIn this candid and informal rant, Philip shares nine crucial pieces of advice for creative pro...
Investing in Yourself: with Branding Expert Robert Smith
04 Nov 2024
Contributed by Lukas
In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, profe...
Maureen Clough - Ageism in the Tech Industry
28 Oct 2024
Contributed by Lukas
In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maur...
Career Pivot Strategies for Creative Pros
21 Oct 2024
Contributed by Lukas
Career Pivot Strategies for Creative ProsIf you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share pr...
How To Be More Confident as a Creative Pro
14 Oct 2024
Contributed by Lukas
Episode Sponsored by: WIX STUDIO: https://wixstudio.comIn this episode, I explore how to build confidence as a creative professional and why it’s c...
12 Trends in Social Media Marketing for 2024
07 Oct 2024
Contributed by Lukas
Mentioned: Wix Studio: https://wixstudio.comBONFIRE Mastermind Community https://philipvandusen.com/bonfireWhat are the top trends in social media ma...
Web Design Industry Report 2024
30 Sep 2024
Contributed by Lukas
Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfireLet's dive into the state of the web design industry for 2024-2025. We'll di...
10 Best Practices for Small Business Networking
23 Sep 2024
Contributed by Lukas
Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding a meaningful and p...
How to Use AI to Transform Your Agency
16 Sep 2024
Contributed by Lukas
Mentioned in this episode:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAI is transforming the digi...
How to Get More Clients for Your Agency
09 Sep 2024
Contributed by Lukas
Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuousl...
How to Become a Creative Director
02 Sep 2024
Contributed by Lukas
Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on...
Overcoming Anxiety & Fear for Designers and Creative Pros
05 Aug 2024
Contributed by Lukas
Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive wa...
7 Secrets to Branding Your Small Business
05 Jun 2024
Contributed by Lukas
7 Secrets to Branding Your Small Business - Philip VanDusenBONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/b...
Branding Project Process: Start to Finish
22 Jan 2024
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireBuilding and running a branding or design project is ...
How to Write Website Copy That Converts
15 Jan 2024
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhy is your website not performing the way it should?...
Creative Mental Fitness
20 Nov 2023
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireIn this dynamic episode, we'll dive into the essentia...
Freelancing Success Power Tips
13 Nov 2023
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireJoin me for this podcast that will be a game-changer ...
7 Things Designers Need to Know Today - Philip VanDusen
06 Nov 2023
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAre you a graphic designer looking for some career in...
Mindset Mastery - Philip VanDusen
23 Oct 2023
Contributed by Lukas
BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireWhether you're a seasoned creative pro or just starti...
Ageism in Graphic Design - Philip VanDusen
09 Oct 2023
Contributed by Lukas
Launching this Month:BONFIRE: The Mastermind Community for Established Creative Proshttps://philipvandusen.com/bonfireAge discrimination and ageism ar...
7 Reasons to Join a Mastermind - Philip VanDusen
02 Oct 2023
Contributed by Lukas
In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, commu...
How To Build Authority Online - Philip VanDusen
25 Sep 2023
Contributed by Lukas
Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podc...
How To Overcome Analysis Paralysis - Philip VanDusen
18 Sep 2023
Contributed by Lukas
Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intellig...
Top Success Strategies for 2023 - Philip VanDusen
11 Sep 2023
Contributed by Lukas
You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to ge...
Finding Your Creative Voice - Philip VanDusen
04 Sep 2023
Contributed by Lukas
Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explor...
Unleashing Your Potential - Philip VanDusen
28 Aug 2023
Contributed by Lukas
https://podcast.branddesignmasters.com/114Philip VanDusen - Unleashing Your PotentialLet’s discuss some of the barriers in your career and business ...
Making Money with Strategic Partnerships - Philip VanDusen
21 Aug 2023
Contributed by Lukas
By definition, the scope and bandwidth of a freelance designer, creative professional, or solopreneur limits their capacity to increase their income. ...
Freelancing Secrets - 10 Things You Need To Know
14 Aug 2023
Contributed by Lukas
I'll be sharing some freelancer secrets throughout this podcast that you will undoubtedly find interesting. Contrary to what you may have seen on soci...
#1 Power Tip for Getting More Clients - Philip VanDusen
07 Aug 2023
Contributed by Lukas
The question "How do I get more clients?" is the one I get asked ten times more frequently than any other.You have heard the typical responses:Content...
Branding Project Process - Philip VanDusen
31 Jul 2023
Contributed by Lukas
A branding or design project requires complex planning and management. In this episode, I break down the precise procedures that go into organizing an...
15 Graphic Design Trends for 2023 - Philip VanDusen
24 Jul 2023
Contributed by Lukas
Understanding and utilizing current graphic design trends is a terrific strategy to ensure your success as a creative entrepreneurand to stay cultural...
The Best Marketing Strategy in 2023 - Philip VanDusen
17 Jul 2023
Contributed by Lukas
You probably wonder, "How do I cut through the noise so that they pick me? " given all the marketing pitches your target consumer will encounter in 20...
Philip VanDusen - Advice for New Creative Directors - What Every Creative Director Needs to Do to Succeed
10 Jul 2023
Contributed by Lukas
Great creative leaders don’t just tell designers what to do. Their responsibilities go far beyond that. Part coach, referee, therapist, peacemaker, ...
Philip VanDusen - The Biggest Mistakes Entrepreneurs Make
03 Jul 2023
Contributed by Lukas
Entrepreneurs and designers are caught in an analysis-paralysis trap when starting or growing their businesses. Unsurprisingly, founders want the perf...
Philip VanDusen - 5 Things That Can Hurt Your Brand
26 Jun 2023
Contributed by Lukas
Building a solid brand can seem overwhelming, but it can be a manageable process with the right tips and techniques. As someone passionate about creat...
Philip VanDusen - 5 Reasons Why Freelancing Is the Future of Work
19 Jun 2023
Contributed by Lukas
Are you ready for the future of work? By 2027, over half of the population in the US will be freelancers or independent contractors. This shift has be...
Philip VanDusen - The Pros and Cons of Co-Working Spaces - The Era of the Digital Nomad
12 Jun 2023
Contributed by Lukas
Are you one of the many freelancers or independent contractors looking for a new work environment? As someone who recently jumped from a home office t...
Philip VanDusen - How To WIN New Design Clients - How to WIN New Business Pitches
05 Jun 2023
Contributed by Lukas
As designers and entrepreneurs, we all know how important it is to land new clients and keep our business afloat. But sometimes, pitching and winning ...
Philip VanDusen - How to Get Your First 5000 Subscribers or More on YouTube or Your Blog
29 May 2023
Contributed by Lukas
Do you want to feel more satisfied with your stagnant blog, email, or video subscriber list? It can feel daunting to start from square one and try to ...
Philip VanDusen - How Far We’ve Come and Where We’re Going
22 May 2023
Contributed by Lukas
Welcome to the special 100th edition of the Brand Design Masters Podcast! We have to celebrate our wins, and reaching the 100th episode of a podcast i...
Philip VanDusen - Why You Need To Stand for Something
15 May 2023
Contributed by Lukas
Taking a stand and expressing your thoughts is integral to being a leader in your industry. Showing prospective clients what you're passionate about a...
Philip VanDusen - What Is Your Competitive Advantage - 8 Brand Differentiation Strategies
08 May 2023
Contributed by Lukas
Knowing and leveraging your competitive advantage to your business's advantage is necessary for a successful venture. Understanding and applying the r...
Philip VanDusen - Build Your Personal Brand POWER
01 May 2023
Contributed by Lukas
Power shouldn't be feared; instead, it should be embraced. Leveraging the power of personal branding is the key to a successful future and unlimited p...
Philip VanDusen - How to Achieve Your Business Goals with Social Media Marketing
24 Apr 2023
Contributed by Lukas
If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your busi...
Philip VanDusen - Naming Your Business
17 Apr 2023
Contributed by Lukas
If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by in...
Philip VanDusen - Building Your Brand Pyramid for Entrepreneurs
10 Apr 2023
Contributed by Lukas
Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's id...
Philip VanDusen - Communication Hierarchy
03 Apr 2023
Contributed by Lukas
Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's...
Philip VanDusen - Design Thinking for Entrepreneurs
27 Mar 2023
Contributed by Lukas
Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real cust...
Philip VanDusen - 5 Reasons To Publish Content
20 Mar 2023
Contributed by Lukas
When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable...
Philip VanDusen - 14 Ways To Create An Iconic Brand and Business
13 Mar 2023
Contributed by Lukas
All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature? In this podcast, I survey s...
Philip VanDusen - How to Deal with Difficult Clients
06 Mar 2023
Contributed by Lukas
Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges...
Philip VanDusen - 10 Ways To Increase Brand Awareness
27 Feb 2023
Contributed by Lukas
The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and serv...
Philip VanDusen - How To Build Authority Online
20 Feb 2023
Contributed by Lukas
There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build...
Philip VanDusen - 10 Time Management and Productivity Tips
13 Feb 2023
Contributed by Lukas
Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepren...
Philip VanDusen - How to Hire a Copywriter for Your Business
06 Feb 2023
Contributed by Lukas
How To Hire a Copywriter for Your BusinessMaybe you’re a company that needs to get some copy writing done for your website, blog, social media, scri...
Philip VanDusen - 12 Ways to Build Brand Loyalty for Your Small Business
30 Jan 2023
Contributed by Lukas
What’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy fro...
Philip VanDusen - How To Get Started with Email Marketing
23 Jan 2023
Contributed by Lukas
Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with ...
Philip VanDusen - What’s the ROI of Website Design?
16 Jan 2023
Contributed by Lukas
Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does mor...
Philip VanDusen - How To Grow an Audience + Build Your Authority
09 Jan 2023
Contributed by Lukas
In this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and wh...
Philip VanDusen - How To Achieve Business Goals with Social Media
02 Jan 2023
Contributed by Lukas
How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social med...
Philip VanDusen - 10 Ways to Conquer Impostor Syndrome
19 Dec 2022
Contributed by Lukas
In this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fra...
Philip VanDusen - 12 Ways to Use Video for Marketing
12 Dec 2022
Contributed by Lukas
Video has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you levera...
Philip VanDusen - 14 Super Powers for Success
05 Dec 2022
Contributed by Lukas
The business world is a crowded place and it’s easy to get lost in the shuffle. It’s not enough to be really great at one thing anymore. The curre...
Philip VanDusen - Time Management Power Tips
28 Nov 2022
Contributed by Lukas
Time management and productivity are critically important to the professional success of any creative or entrepreneur. In today's business environment...
Philip VanDusen - A Mindset of Success and Abundance
21 Nov 2022
Contributed by Lukas
In this episode of the Brand Design Masters Podcast, I share ideas about how you too can build fundamental frameworks that will help you authentically...
Mauro Porcini, CDO, Pepsico - The Human Side of Innovation
14 Nov 2022
Contributed by Lukas
He was previously 3M’s first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company’s 50 Most...
Philip VanDusen - Ageism in Graphic Design
24 Oct 2022
Contributed by Lukas
I'll be discussing the following:The uncertainty looming over every creative professionalThe inevitability of ageism affecting those in the design ind...
Richard Moore - The Power of LinkedIn and Why Creatives Need to Up Their Game
17 Oct 2022
Contributed by Lukas
In this episode, Richard talks about the power of LinkedIn and why creatives need to improve on how they are using the platform. He shares how LinkedI...
Janine Heinrichs - How a Poster a Day for a Year Led to TikTok Fame
10 Oct 2022
Contributed by Lukas
Janine also shares insightful tips on how to drive traffic to your website, what the future of graphic design holds, and her personal mantra for becom...
Bob Gentle - A Journey of Transformation In Building A Business You Love
03 Oct 2022
Contributed by Lukas
Bob Gentle is the Owner and Managing Director of Amplify. His company helps business leaders worldwide set, deliver and achieve their goals online and...
Kathy Oneto - Leaving Corporate, Part 5: Getting Your New Business Going
19 Sep 2022
Contributed by Lukas
Kathy and I share how we each started our businesses and announced it to our networks. We also discuss visibility as one of the critical aspects of a ...
Kathy Oneto - Leaving Corporate Part 4: Getting Resourced and Building Your Business Infrastructure
12 Sep 2022
Contributed by Lukas
In this episode, Kathy and I share how we started building our business with the resources that were available to us at that time. From planning on wh...
Kathy Oneto - Leaving Corporate Part 3: What To Do Before You Pull The Plug
05 Sep 2022
Contributed by Lukas
We discuss:What happened after I decided to take a break.The realization Kathy had along the emotional journey from the transition.What was Philip’s...
Kathy Oneto - Leaving Corporate Part 2: Recognizing It’s Time To Go
29 Aug 2022
Contributed by Lukas
In this episode Kathy and I share our own experiences in leaving corporate and the decisions we faced and the signals we received before we decided to...
Kathy Oneto - Leaving Corporate Part 1: Owning Your Personal Brand Narrative
22 Aug 2022
Contributed by Lukas
Kathy Oneto, host of the Sustainable Ambition podcast, and founder of Sustainable Ambition has spent 20 years in the “big corporate” and “big ag...
Olesya Luraschi - How Your Psychological Needs Affect Your Business’ Success
15 Aug 2022
Contributed by Lukas
Olesya's work is beneficial and highly relevant today given the Covid Pandemic. Listen and learn how she helps her audience manage their psychological...
Mark Drager - What To Do When Your Agency Implodes
08 Aug 2022
Contributed by Lukas
As the company he built imploded, Mark learned hard lessons about persistence and efficiency that all agency owners and entrepreneurs can benefit from...
Lee Jackson - How the Pandemic Is Evolving Digital Events
01 Aug 2022
Contributed by Lukas
We discuss:His thoughts about the digital marketing world after the pandemicWhat he learned as a facilitator of online webinars and eventsTools to hel...
Kristin Wilson - Kristin Literally Wrote the Book on Becoming a Digital Nomad
26 Jul 2022
Contributed by Lukas
Kristin is the living proof of a "jack of all trades, master of none." She didn't focus only on one thing; instead, she explored everything she wanted...
Brandon Birkmeyer - Leaving Corporate To Become a Brand Strategist and Podcast Coach
19 Jul 2022
Contributed by Lukas
From working in the corporate world that provided him a comfortable living Brandon risked it all and followed his intuition to build a successful busi...
Chris Darafeev - From Youtube Guru to NFT Explorer: Chris' Business Journey
12 Jul 2022
Contributed by Lukas
Chris is the owner of FlyRyde LLC, a custom automotive lighting company. He works social media better than almost anyone I've ever seen. Chris has now...
Louise Karch - Strategies for Naming Brands and Businesses
05 Jul 2022
Contributed by Lukas
Louise Karch is an award-winning author of Word Glue: Find Your Million-Dollar Brand Name. She names and renames brands, doubling clients’ income. L...