Brand Matters
Episodes
Branding Through a Philosophical Lens. Brand Strategy Talk with Yuri Negrebetsky @ Interbrand
28 Oct 2025
Contributed by Lukas
In this episode of the Brand Matters podcast, we talk with Yuri Negrebecki, a brand strategist and philosopher, to explore the intricate relationship ...
The Purpose Therapy Session with Andreas Mielenhausen – Creative Lead for Creative Works, @Google.
10 Apr 2025
Contributed by Lukas
🎙️ Brand Matters – Episode 10: Activating Purpose with Google’s Creative Lead Andreas Mielenhausen“Don’t decorate. Demonstrate.”In this...
The Global Cooking of Food Brands - mixing Creations, Adaptations & Innovations
11 Sep 2023
Contributed by Lukas
In this enriching episode, we welcome, Irina Orlandini-Avrutskaya - CEO of “Like4Like Hospitality Strategies”. Irina unravels the complex world of...
The Marathon of Success: Running Towards Great Brand Design & Agency. Featuring Måns Hosk - Co-Founder of Kurppa Hosk Brand Design Agency.
29 Jun 2023
Contributed by Lukas
In this captivating episode, join in a thought-provoking conversation with Måns Hosk, the co-founder of Kurppa Hosk, one of the world's leading b...
What people do wrong in branding and how AI can help us? Featuring Artificial Intelligence as my guest. Powered by ChatGTP 4.0 and Elai.
05 Jun 2023
Contributed by Lukas
What initially planned as a fun experiment turned out as a very inspirational and deep discussion. This is the first ever podcast between human and...
How AI is transforming the creative industries. Featuring Davor Bruketa - co-founder of Bruketa&Žinić&Grey agency.
15 May 2023
Contributed by Lukas
🎙️ Welcome to the Brand Matters Podcast, where we delve into the world of creating strong and meaningful brands. In today's episode, we have ...
How PR can shape and grow a brand? Featuring Dina Mostovaya – the Best Woman in PR by Davos Communications '22. Global Communications Consultant. Founder of Mindset Consulting.
31 Jan 2023
Contributed by Lukas
Watch on YouTube In this episode, we are diving with Dina into PR and its role in shaping brands. Discussing the following: - How to make a way ...
What is the secret sauce of successful advertising director? Featuring – Sebastian (Seba) Schor. Advertising director for brands as Coca-Cola, Spotify, Ford, KFC, MasterCard, Telefónica, Bud Light.
15 Jan 2023
Contributed by Lukas
The warmest podcast from sunny Argentina. One of the best advertising directors I had the honor to work with – Sebastian Schor. Watch on YouTube Dir...
What Brands Can Learn From Religions? Featuring Tim Wilson - a Theology Professor, a Monk, and a Winner of "The Circle" show on Channel 4.
28 Dec 2022
Contributed by Lukas
Watch on YouTube Discussing such topics as: What do religions and modern brands have in common? What brands can learn from religions? Are brands...
How consumer research can help startups grow faster? Featuring Ksenia Sternina - VP of Ecommerce & UX Research at Arrival
06 Nov 2022
Contributed by Lukas
Watch on YouTube About 90% of startups fail. Why? How research can help startup to grow? What is a product-market fit? How and what kind of rese...
How to grow brand value by using marketing semiotics? Featuring Masha Papanthymou – Semiotician and Cultural Researcher
21 Oct 2022
Contributed by Lukas
Watch on YouTube Marketing semiotics is a human-centered marketing science discipline used in consumer research, communications, and design strat...