Brand New World
Episodes
Old Man & The Z: Two perspectives on brand work from Waitrose, Pine Sol, Lego, and more
02 Dec 2025
Contributed by Lukas
Brands spend billions on trying to attract and retain audiences—they pay for the data about certain types of people, then pay more to create work fo...
Inside the unprecedented deal between AB InBev and Netflix
05 Nov 2025
Contributed by Lukas
In this episode of Brand New World, host Jeff Beer breaks down one of the biggest brand entertainment deals to date: AB InBev’s wide-ranging partner...
Advertising’s reality TV moment goes 'On Brand' with Bozoma Saint-John
07 Oct 2025
Contributed by Lukas
This month’s episode of Brand New World was largely created during Fast Company’s Innovation Festival, which was held in New York City in mid-Sept...
Why the next great sports movie might be created by a brand
09 Sep 2025
Contributed by Lukas
You know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impress...
Inside the world’s first-ever human verification brand
05 Aug 2025
Contributed by Lukas
Tools for Humanity CMO John Patroulis talks about the brand strategy behind World, The Orb, and being human in the AI age.
How Expensify landed brand pole position in Brad Pitt’s blockbuster F1
08 Jul 2025
Contributed by Lukas
Here are some deets fresh off the Croisette from the Cannes Lions International Festival of Creativity—basically the ad industry’s Oscars but also...
2024 was Apple's year for advertising—or was it?
03 Jun 2025
Contributed by Lukas
The first iteration of Brand New World was a very specific look at how AI is changing how brands and marketers work. Now we’re back to talk about ...
Prompting a new brand era
16 Apr 2025
Contributed by Lukas
Generative AI has taken the brand world by storm. But how is the planet’s best-known AI company building its own brand? Like everything to do with A...
Don't be evil
09 Apr 2025
Contributed by Lukas
In episode six, host Jeff Beer is at Google’s world headquarters in Mountain View, CA to talk to chief marketing officer Lorraine Twohill. We dig in...
Finding the right foundation for AI in beauty
02 Apr 2025
Contributed by Lukas
Sephora is compelling for any number of reasons, and one is it’s been a leader in the beauty industry working with GenAI and broader AI technology.A...
I'd like to AI the world a Coke
19 Mar 2025
Contributed by Lukas
This past December, Coca-Cola released a set of holiday ads made entirely from generative AI. They asked three different studios to create their own i...
The Next Creative Revolution
12 Mar 2025
Contributed by Lukas
If GenAI is the biggest technological advancement since the internet itself, then the creative possibilities are or will be pretty much endless. From ...
The 59-minute Brand
05 Mar 2025
Contributed by Lukas
To paraphrase a great philosopher, brand ideas are like small intestines – everybody has one. But could you build something with that idea in less t...
Selling the Future
26 Feb 2025
Contributed by Lukas
David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing service...
Welcome to a Brand New World
10 Feb 2025
Contributed by Lukas
AI is everywhere, and no more is the hype as big and ambiguous than across an industry known for both chasing and utilizing new technology: advertisin...