Inside the Dupe Revolution | Part 2

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson. This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands.  Inside the Dupe Revolution | Part 1 RESOURCES: INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) About the Unreal Campaign INTA Fact Sheet: Protecting a Trademark About Cassandra Bankson About Jessica Binns About Alastair Gray About David Lipkus 

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