Brand & New

The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)

08 Dec 2020

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Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platforms to institute stronger security features. Will this surge in usage have a lasting impact on these companies in terms of value, brand reputation, diversification of services, available security features, or even future privacy regulations? In this episode, we discuss these issues with Dominique Shelton Leipzig, a partner in the Privacy & Data Security Group and co-chair of the Ad Tech Privacy & Data Management team at Perkins Cole LLP, Los Angeles, California, USA. Practicing intellectual property, media, and privacy law for over 25 years, she is a member of the board of the International Association of Privacy Professionals and the author of two landmark books on privacy and data for businesses.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Dominique Shelton Leipzig (link to https://www.linkedin.com/in/dominiquesl/ and https://www.perkinscoie.com/en/professionals/dominique-shelton-leipzig.html)Also of interest:-MIT Management Sloan School: How to think about cybersecurity in the era of COVID-19 (link to https://mitsloan.mit.edu/ideas-made-to-matter/how-to-think-about-cybersecurity-era-covid-19)-Bloomberg Law: Zoom Rolls Out Strongest Data Encryption, New Event Platform (link to https://news.bloomberglaw.com/privacy-and-data-security/zoom-rolls-out-strongest-data-encryption-new-event-platform)-CNN Business: “Zoom’s massive ‘overnight success’ actually took nine years” (link to https://www.cnn.com/2020/03/27/tech/zoom-app-coronavirus/index.html)-Fox School of Business: “Brand Reputation During a Crisis” (link to https://digitalmarketing.temple.edu/rdixon/2020/03/29/brand-reputation-during-a-crisis/)-Forbes: “Here’s What Zoom Is Doing To Make Its Service Safer” (link to https://www.forbes.com/sites/kateoflahertyuk/2020/04/10/zoom-security-heres-what-zoom-is-doing-to-make-its-service-safer/#6402488330fc)-The Conversation: “Crashing the party—beware the cyber risks of virtual meet-up apps like Houseparty” (link to https://theconversation.com/crashing-the-party-beware-the-cyber-risks-of-virtual-meet-up-apps-like-houseparty-135032<

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

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Fin de Semana

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Brand & New

The Impact of the Video Conferencing and Social Media Apps Boom (with Dominique Shelton Leipzig, Perkins Coie LLP, Los Angeles, California, USA)

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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