The Wild West of Web3

What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, Co-Managing Partner at Falcon Rappaport & Berkman LLP (USA), about the opportunities, and risks, facing companies in decentralized digital spaces. In his daily practice, Mr. Peltz coordinates between the Digital Asset Practice Group and all other practice groups of the firm. He also advises numerous venture technology companies on emerging technology and blockchain matters, with a focus on the intersection of IP and blockchain. He has been advising cryptocurrency ventures since 2014 and combines his knowledge of the blockchain with a decade of IP and business law experience where he helps entrepreneurs grow their businesses and brands and resolve disputes.From NFTs to stablecoins to enforcement strategies that actually work, in this episode of Brand & New, you'll learn why blockchain is reshaping how brands defend their identities online.This episode was recorded during INTA's 2025 Annual Meeting in San Diego, California.RESOURCES: About Moish PeltzNon-Fungible Tokens (NFTs): A Report From INTA (2023)"Back to the Future with Blockchain Domain Names: Toward A Global Policy to Fight Cybersquatting in Web 3.0" (The Trademark Reporter, July 2024)

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