Brand & New

Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020)

23 Jun 2021

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What does diversity bring to the intellectual property industry and practice? What does it mean, in practice, to champion minority empowerment in the IP world? In this third episode of our Women's Empowerment in IP series, Myrtha Hurtado Rivas, the Global Head of Trademarks and Domain Names at Novartis International AG, Basel, Switzerland, talks about gender equality in the legal profession today. At the pharmaceutical company for more than 14 years and currently the chair of INTA’s Anticounterfeiting Committee, she discusses some of the lessons she learnt in her own personal path to the top of the group’s IP legal department, and future opportunities for the IP profession to maintain the momentum for change for women and other minorities.Of note, Novartis AG recently released its 2020 preferred panel of global and U.S. law firms with strict staffing requirements to help create a more diverse legal profession. Each of the firms on the panel committed to having females, racially/ethnically diverse professionals or members of the LGBTQ+ community provide no less than 30 percent of associate time and 20 percent of partner time.Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment. Brand & New is a production of the International Trademark AssociationHosted by Audrey DauvetContribution of M. Halle & S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Myrtha Hurtado Rivas (link to https://www.linkedin.com/in/myrtha-hurtado-rivas83b3204/?originalSubdomain=ch) Also of interest:- International Trademark Association: “The Women’s LeadershIP Initiative” (link to https://www.inta.org/Press/Pages/The_Womens_LeadershIP_Initiative_0320.aspx)- INTA Insights : Myrtha Hurtado Rivas on Trademarks (https://www.youtube.com/watch?v=2jORkbBbCek)- Forbes: "How IP Rights Empower Women" (link to https://www.forbes.com/sites/lorenzomontanari/2018/04/26/how-ip-rights-empower-women/#7f464a296e73)- Managing IP: "IP Counsel Reflect on Gender Phallenges and progress (link to https://www.managingip.com/Article/3863249/International-Womens-Day-IP-counsel-reflect-on-gender-challenges-and-progress.html)- American Bar Association: "Making Strides Towards Gender Equality in the Legal Profession” (link to https://www.americanbar.org/groups/business_law/publications/committee_newsletters/bcl/2019/201902/fa_7/)- IP Watchdog: “Are Women Under-Represented in IP Litigation?” (link to https://www.ipwatchdog.com/2018/02/07/women-under-represented-ip-litigation/id=93243/)

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Brand & New

Women's Empowerment in Intellectual Property (with Myrtha Hurtado Rivas, Global Head Legal Brand Protection, Novartis International AG, initially posted in June 2020)

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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