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Brand Strategy Unwankified

101. Filtering: The Essential Strategy Skill No One Talks About

22 Apr 2025

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If you think brand strategy is about adding more... think again. In this episode, I’m sharing the one skill that instantly makes you more strategic: filtering. I’ll walk you through the three tools I use every time I create brand strategy: Themes, Priorities, and Focus. These methods will help you simplify without dumbing things down—so your clients get clarity, not confusion. If you want to be seen as a strategist (as well as a designer), this is where it starts. Press play.   Want to connect with me? Check out The Brand Method Explore The Studio Find me on Instagram Episode 97 - Rethinking Customer Avatars: Apple or Spotify

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