Brand Strategy Unwankified
Episodes
23. Presenting Your Design Work with Confidence
13 Sep 2022
Contributed by Lukas
If you find the prospect of presenting your design work to clients a little bit nerve-racking or uncomfortable, you're definitely not alone. I think ...
22. 7 Key Strategies that Grew My Creative Business
06 Sep 2022
Contributed by Lukas
On this episode of The C Word Podcast I lift the lid on my own creative business growth. My aim isn't to tell you what you should be doing to grow, bu...
21. What I Had to Unlearn After Working in a Creative Agency
30 Aug 2022
Contributed by Lukas
In this episode of The C Word Podcast I talk about my own agency experiences as a designer and brand strategist, and share what I had to unlearn after...
20. Do Designers & Creatives Need a Niche? With Jessica Osborn
23 Aug 2022
Contributed by Lukas
I hope you’re ready for an awesome episode of the C Word podcast, because I’m talking to Jessica Osborn all about niching. Jess is the poster chil...
19. Managing Your Client Through a Seamless Creative Process
16 Aug 2022
Contributed by Lukas
In this episode of The C Word podcast I'm talking about one of the trickier parts of being a design or creative business owner... and that's managing ...
18. Why Your Values are the Key to Financial Success with Eliza Ludwig
09 Aug 2022
Contributed by Lukas
In this episode of The C Word Podcast I’m joined by Eliza Ludwig from The Flow Society. Eliza is a wealth coach, and her mission is to make entre...
17. Ditch Your Price List and Do This Instead
04 Aug 2022
Contributed by Lukas
This is a quick win mini-sode about why I think you need to ditch your price list and do something else instead. In this short and sweet instalment of...
16. Are You Missing the Opportunity to Sell Strategy?
02 Aug 2022
Contributed by Lukas
In episode 16 of The C Word Podcast, I’m talking about the S word. I’m not getting sweary though, it’s not that S word, what I’m talking about...
15. Conquering Content Creation Overwhelm with Mel Daniels
26 Jul 2022
Contributed by Lukas
If you’re feeling the pressure of the 'curse' of being in business post circa 2000 – i.e. content creation, blogs, reels, video, carousel posts, l...
14. From Freelancer to Design Business Freedom
19 Jul 2022
Contributed by Lukas
In this episode of The C Word Podcast, I talk about the distinction between freelancer and design or creative business owner, because I think it’s a...
13. Are Retainers Bad for Business?
17 Jul 2022
Contributed by Lukas
In this week’s episode of The C Word Podcast I’m tackling the much maligned topic of retainers. More specifically, I ask the question are retainer...
12. Designed to Thrive: The Creative Business Growth Wireframe
12 Jul 2022
Contributed by Lukas
In this week's episode I share my framework for creative business growth. The 'Creative Growth Wireframe' is something I've developed over 20+ year...
11. A Fail-safe Method for Managing Tricky Clients
07 Jul 2022
Contributed by Lukas
This episode is the final part of my 4-part quick wins mini-series for creatives in business. We’ve covered a lot of ground in these mini-sodes a...
10. A Simple Model to Price Your Creative Work
06 Jul 2022
Contributed by Lukas
Welcome to the 3rd instalment in my quick wins mini-series here on The C Word Podcast. And this one hits creative challenges right between the eyes...
9. 5 Systems That Make Space For Creativity
05 Jul 2022
Contributed by Lukas
In episode 9 of The C Word podcast and the second in my 4 quick win mini-sodes, I share my 5 systems to make space for creativity. If you think proces...
8. The 8 R’s to Create Momentum & Growth
04 Jul 2022
Contributed by Lukas
This week I’m doing something a bit different on the podcast. Instead of 1 meaty episode, I’m going to share 4 little mini-sodes each day - Tuesd...
7. Your Imperfections are Your Greatest Assets with Jess Roberts
28 Jun 2022
Contributed by Lukas
This episode of The C Word Podcast is an absolute gem. I’m joined by Jess Roberts, founder of The Who Photography and Design. Jess has been a photog...
6. Is Canva Damaging Your Brand
21 Jun 2022
Contributed by Lukas
In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia...
5. The Power of Brand Association - A Masterclass by Stranger Things
14 Jun 2022
Contributed by Lukas
In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush. I’ve just finished watching...
4. Busting the Myths About Creative Business Growth
07 Jun 2022
Contributed by Lukas
In today’s episode I’ll be chatting to you solo, and doing a bit of myth-busting about creative business growth. I’ve taken some time recentl...
3. 7 Strategies to Plump the Profit in Your Creative Business
01 Jun 2022
Contributed by Lukas
This is the kind of juicy podcast that needs pen and paper at the ready, because I’ll be serving up tips and tricks that you can put into action pre...
2. The Magic That Happens When Creative and Business Meet
01 Jun 2022
Contributed by Lukas
Today I’m talking about the magic that happens when creative and business meet. This is about creative people introducing their creative side to ...
1. Life, Loves, Business & Creativity with Bec Hughes
01 Jun 2022
Contributed by Lukas
In this very first episode of The C Word Podcast, I thought I’d try something a bit cute and quirky, or maybe it’s just a bit weird! We’ll see. ...