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BRANDERMAN

Scott Milano | The Philosophy of Naming | E63

03 Nov 2025

Description

Scott Milano is the founder of Tanj, a brand naming and language studio based in New York City. Since 2009, he has helped hundreds of brands find names that capture their essence and shape how they're understood.In this episode, Scott shares his unique philosophy on naming. We explore contrarian hot takes for CMOs, and why the best names change how we think, feel, and act. If you've ever wondered why some names feel right and others don't, this episode explains it all.Resources:Scott Milano LinkedInTanjTanj TikTokTanj Instagram[Tanj YouTube] (https://www.youtube.com/@tanj_nyc)Follow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEBlogNewsletterSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox

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