How to Be a Category Leader with Kevin Maney

Send us a textMy guest today is Kevin Maney - a bestselling author, award-winning columnist and Founding Partner at CTA- a consultancy that helps investors, startups and Fortune 500s become category leaders.Kevin’s critically-acclaimed book Play Bigger, introduces business to the idea of category design and has sold more than 150,000 copies worldwide.During our conversation we discuss everything from creating a new brand to creating a new business category.Other topics include:The value of dominant designWhy disruption is a bad wordHow to create a category that mattersAnd why first to market doesn’t mean squatI hope you enjoy our conversation and learn a few things to help you with your branding.𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗶𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂 𝗯𝘆 𝗚𝗲𝗻𝘂𝗺𝗮𝗿𝗸 - 𝗢𝗻𝗲 𝗼𝗳 𝗡𝗼𝗿𝘁𝗵 𝗔𝗺𝗲𝗿𝗶𝗰𝗮’𝘀 𝗺𝗼𝘀𝘁 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗺𝗲𝗿𝗰𝗵 𝗺𝗮𝗸𝗲𝗿𝘀 𝗳𝗼𝗿 𝗼𝘃𝗲𝗿 𝟰𝟬 𝘆𝗲𝗮𝗿𝘀.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified – you can rest assured ethical sourcing and sustainability are front and centre. If you’re looking for help  with your next project, email [email protected] the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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