How to Become a Big Little Legend with Gair Maxwell

Send us a textMy guest today is Gair Maxwell - a Brand Strategist and global authority on helping organizations create legendary brands.A former radio and tv host, Gair is an award-winning keynote speaker and author of the new book Big Little Legends; How Everyday Leaders Build Irresistible Brands. It's a book he wrote to help leaders identify timeless, universal secrets to help them create irresistible brands of their own. I invited Gair to be a guest on my show to discuss “The Mona Lisa Effect”. I wanted to know how any brand, no matter what size, can become a legend. And I was curious to get his POV on why storytelling is at the forefront of a brand’s success.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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