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Branding Matters

How to Know When it's Time to Rebrand - Jonathan Strauss

19 Dec 2025

Description

Send us a textI've got some exciting news  - PPPC is officially rebranding! Jonathan Strauss, President & CEO of the Promotional Product Professionals of Canada, joins me to share what inspired this transformation and what it means for the future of our branded merch industry. During our fun conversation, Jonathan and I dive into one of the biggest questions any organization can face: how do you know when it’s time to rebrand? We talk about recognizing the signs of change, leading teams through transition, and ensuring a rebrand truly reflects the evolution of your brand and community. And just when you think the surprises are over  -  think again. I’ve got something very special to reveal at the end of this episode that you won’t want to miss.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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