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Branding Matters

How to Raise Awareness by Using Pain As Rocket Fuel with Jessica Janzen

17 Mar 2023

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Send us a textMy guest today is Jessica Janzen, the Co-Founder of The Love for Lewiston Foundation - a charity focused on treatments and finding a cure for Spinal Muscular Atrophy.Jessica is an advocate for rare diseases, mental health, women empowerment and most of all joy. Sheโ€™s also a Keynote Speaker, Author and Coach.During our conversation we cover everything from pity parties to policy changes.Other topics include:How to use pain as rocket fuel for changeThe importance of grit when creating a brandAnd how to build community with branded merchandise.Jessicaโ€™s story is truly inspiring and I hope you enjoy our conversation as much as I did.๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐— ๐—ฎ๐˜๐˜๐—ฒ๐—ฟ๐˜€ ๐—ถ๐˜€ ๐—ฏ๐—ฟ๐—ผ๐˜‚๐—ด๐—ต๐˜ ๐˜๐—ผ ๐˜†๐—ผ๐˜‚ ๐—ฏ๐˜† ๐—š๐—ฒ๐—ป๐˜‚๐—บ๐—ฎ๐—ฟ๐—ธ - ๐—ข๐—ป๐—ฒ ๐—ผ๐—ณ ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎโ€™๐˜€ ๐—บ๐—ผ๐˜€๐˜ ๐˜๐—ฟ๐˜‚๐˜€๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ต ๐—บ๐—ฎ๐—ธ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฐ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€.From promotional products, custom uniforms, and clothing, to sports co-branding, web stores and warehousing - Genumark is your #1 partner for creating brand awareness. And being ISO certified โ€“ you can rest assured ethical sourcing and sustainability are front and centre. If youโ€™re looking for helpย  with your next project, email [email protected] the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

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