Brands for a Better World (formerly Evolve CPG)
015 - Protecting Intellectual Property with Erin Ogden of OGS Law
28 Apr 2021
Trademarks, copyrights, and patents play an important role in the value of a business, but it can be confusing to know how to use them effectively. Erin Ogden is the Managing Attorney at Ogden Glazer + Schaefer, a business law firm that focuses on intellectual property, and she joins us today to help us navigate these tricky waters. Our conversation begins on the subject of Erin’s training and she talks about how her education in the fields of genetics, law, and dairy science have uniquely positioned her as an expert in the field of intellectual property. From there, we take a deep dive into four of the biggest legal regimes surrounding intellectual property protection: trademarks, copyrights, patents, and trade secrets. For a technical conversation bound to enhance your understanding of intellectual property, be sure to tune in today!Key Points From This Episode: An intro into Erin and the intellectual property services offered at Ogden Glazer + Schaefer. The story behind Erin studying genetics, law, and then dairy science. Erin’s experience working at big and small law firms and the differences between them. Growth through change and the reason why Erin started her own practice. Erin’s approach of using her clients as sounding boards when she has new ideas. Using client feedback as an opportunity to come up with solutions. Definitions of the intellectual property regimes: Trade secrets, patents, copyrights, and trademarks. Legalities surrounding application and rights given by trade secrets, copyrights, patents, and trademarks. Using budget, strategy, and goals to judge when and what to trademark versus copyright. Whether to create new colors to trademark or use colors being used by other brands. The best time to patent, copyright, trademark. Common mistakes companies make with trademarking, patenting, and copyrighting. Erin’s thoughts on the future of trademarking, patenting, and copyrighting. Links Mentioned in Today’s Episode:Erin OgdenOgden Glazer + SchaeferNew Glarus BrewingSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
Buchladen: Tipps für Weihnachten
20 Dec 2025
eat.READ.sleep. Bücher für dich
BOJ alza 25pb decennale sopra 2%, Oracle vola con accordo Tik Tok, 90 mld eurobond per Ucraina | Morning Finance
19 Dec 2025
Black Box - La scatola nera della finanza
365. The BEST advice for managing ADHD in your 20s ft. Chris Wang
19 Dec 2025
The Psychology of your 20s
LVST 19 de diciembre de 2025
19 Dec 2025
La Venganza Será Terrible (oficial)
Cuando la Ciencia Ficción Explicó el Mundo que Hoy Vivimos
19 Dec 2025
El Podcast de Marc Vidal