Episode 12 | ft. Harry Bienenstock | Voldex | NASCAR Inside Driving Empire | Brands in Play

𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮 | 𝗡𝗔𝗦𝗖𝗔𝗥 𝗜𝗻𝘀𝗶𝗱𝗲 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗘𝗺𝗽𝗶𝗿𝗲 𝗳𝘁. 𝗛𝗮𝗿𝗿𝘆 𝗕𝗶𝗲𝗻𝗲𝗻𝘀𝘁𝗼𝗰𝗸 | 𝗩𝗼𝗹𝗱𝗲𝘅In this episode of Brands In Play, Nic Hill and Albane Prioux are joined by Harry Bienenstock, Head of Growth at Voldex, the powerhouse behind some of Roblox’s top games including Driving Empire, NFL Universe, and most recently, Brookhaven, one of the most played games in Roblox history.We unpack Voldex’s unique strategy of acquiring and scaling games rather than building from scratch, and what it means to operate at the center of user-generated content (UGC), cultural relevance, and brand partnerships. From NASCAR to Lamborghini, from NFL activations to the nuances of performance marketing in gaming, Harry shares a masterclass in how to do brand integration right.Learn why authenticity isn’t just a buzzword but the backbone of successful in-game activations.𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲:Why Voldex acquired Brookhaven (and what comes next)How Roblox audiences are aging up — and what brands are still getting wrongThe secret to integrating brands without player backlashPerformance marketing metrics in immersive gamingWhat makes a brand actually welcome in a UGC environmentLet's not forget the 𝘀𝗶𝗱𝗲 𝗾𝘂𝗲𝘀𝘁 for the week - Nic and Albane try out Driving Empire for themselves to check out the NASCAR integration. Check out our 𝗥𝗘𝗔𝗟 𝗧𝗜𝗠𝗘 𝗥𝗘𝗩𝗜𝗘𝗪 segment every week to see where we send Nic and Albane next. #Roblox #UGCGaming #BrandsInPlay #Brookhaven #Voldex #GamingMarketing #RobloxBrookhaven #NFLUniverse #DrivingEmpire #Gamification #NASCARRoblox #MarketingStrategy #Web3Gaming #BrandedWorlds #UserGeneratedContent #GamingPodcast 

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