Brands In Play
Episodes
Episode 45 | Karl Stewart | IGN Entertainment | Behavioral Future Of Play | Brands In Play
19 Dec 2025
Contributed by Lukas
This week on Brands In Play, Nic Hill and Albane Prioux sit down with Karl Stewart, SVP of Marketing & Head of the Imagine AI platform at IGN, to ...
Episode 44 | ft. Joe Condon | SEG3 LA | Brands In Play
12 Dec 2025
Contributed by Lukas
[NEW EPISODE ALERT] Episode 44 of Brands In Play Nic Hill and Albane Prioux are joined by Joe Condon, founder of SEG3, where we dig into how sports, ...
Episode 43 | Immersive Commerce | DEEP DIVE | Brands In Play
05 Dec 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill unpack immersive holiday commerce in 2025. They cover everything from Tar...
Episode 42 | ft. Ron Friedman | Mattel | Mattel Future Lab | Brands In Play
28 Nov 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Ron Friedman, VP of Mattel Future Lab. Ron outlines how Fut...
Episode 41 | ft. Matt Kidd & Lex Alexander | GETREKT | Behind The Scenes On Branded Streams | Brands In Play
21 Nov 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Matt Kidd and Lex Alexander from GETREKT Labs. They've...
Episode 40 | ft. Rick Hack | Empire House | AI Empowering Content Creators | Brands In Play
14 Nov 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Rick Hack, Founder of Empire House, an advisory company dri...
Episode 39 | ft. Anne-Margot Rodde | Creators Corp | The Arms Race For Dev Studios | Brands In Play
07 Nov 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, Albane Prioux and Nic Hill sit down with Margot Rodde, Founder & CEO of Creators Corp. We unpack...
Episode 38 | ft. Ross Crump | Ardent | Your Guide To Influencer Marketing | Brands In Play
31 Oct 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influe...
Episode 37 | ft. Magali Huot | Dentsu | Innovating To Impact | Brands In Play
24 Oct 2025
Contributed by Lukas
[NEW EPISODE ALERT] This week on Brands In Play Dentsu’s Magali Huot (SVP, Global Gaming Strategy) joins Nic Hill and Albane Prioux to unpack how o...
Episode 36 | ft. James Reevell | Understanding Youth Audiences | Brands In Play
17 Oct 2025
Contributed by Lukas
This week on Brands In Play, James Reevell, New Media and Gaming Consultant (and former Executive Editor for Youth Audiences at the BBC), joins Albane...
Episode 35 | ft. Christian Lau | LAFC | Brand & Tech Partnerships | Brands In Play
10 Oct 2025
Contributed by Lukas
This week on Brands In Play, Albane Prioux and Nic Hill sit down with Christian Lau, Chief Technology Officer at Los Angeles Football Club. Christian ...
Episode 34 | ft. Matt Edelman | Super League | Making Brands Playable | Brands In Play
03 Oct 2025
Contributed by Lukas
On Episode 34 of Brands In Play, Nic and Albane are joined by Matt Edelman, CEO of Super League. Drawing on decades of experience at Marvel, Endeavor,...
Episode 33 | ft. Brendan Stock | Chartis | META Connect 2025 | Brands In Play
26 Sep 2025
Contributed by Lukas
This week on Brands In Play, Nic Hill and Albane Prioux sit down with Brendan Stock, CEO and Co-Founder of Chartis, one of the top UEFN creator networ...
Episode 32 | LEGO Deep Dive | Brands In Play
19 Sep 2025
Contributed by Lukas
This week Albane Prioux and Nic Hill break down the latest in immersive marketing, from Meta’s push into AI-powered smart glasses to Kai Cenat’s F...
Episode 31 | ft. Louqman Parampath | Roblox | RDC 25 Moments | Brands In Play
12 Sep 2025
Contributed by Lukas
Back from RDC with the stories you can’t miss. In episode 31 of Brands In Play, Nic and Albane discuss what stood out in the room. DevEx rates final...
Episode 30 | ft. Colton Dunn | The Funny Thing About Ads In Games | Brands In Play
05 Sep 2025
Contributed by Lukas
In Episode 30 of Brands In Play Colton Dunn pulls no punches. The Superstore star and longtime gamer joins Nic Hill and Albane Prioux to swap stories ...
Episode 29 | ft. Alex Wechsler | Branded Esports | 100 Thieves | Brands In Play
29 Aug 2025
Contributed by Lukas
Albane Prioux is on vacation this week, so Lee Kebler (TechMagic Podcast) jumps in as co-host to join Nic Hill on Episode 29 of Brands In Play.At the ...
Episode 28 | ft. Ryan Norrington | McDonaldland Is So Back! | Metavision | Brands In Play
22 Aug 2025
Contributed by Lukas
McDonaldland is so back! This time inside Fortnite, as part of a global campaign spanning TV, influencers, and immersive worlds.On Episode 28 of Brand...
Episode 27 | ft. Annette Lee | Avatar First Strategy | Zepeto | Brands In Play
15 Aug 2025
Contributed by Lukas
Episode 27 of Brands In Play, Albane Prioux sits down with Annette Lee, Head of Global Business Development at Zepeto, to unpack how the platform’s ...
Episode 26 | ft. Claire Nance | Advertising in Gaming | Activision Blizzard | Brands In Play
08 Aug 2025
Contributed by Lukas
What are the key strategies for successful media buying in gaming?This week on Brands In Play, Albane Prioux and Nic Hill are joined by Claire Nance f...
Episode 25 | ft. Kids Media Club Podcast | Grow A Brain Rot | Brands In Play
01 Aug 2025
Contributed by Lukas
We’ve teamed up with the Kids Media Club podcast to explore one of the strangest and most viral trends in UGC culture: Italian Brain Rot. Together w...
Episode 24 | ft. Charles Hambro | Winning In Gaming With Data | GEEIQ | Brands In Play
25 Jul 2025
Contributed by Lukas
Charles Hambro built GEEIQ before Meta even had the name. In this episode, he joins us to talk about what brand success in virtual worlds actually loo...
Episode 23 | Deep Dive | Reaching The Right Audience | Brands In Play
18 Jul 2025
Contributed by Lukas
What platforms make sense for your brand? In this special deep dive episode of Brands In Play, Nic Hill (Sawhorse) and Albane Prioux (GEEIQ) answer th...
Episode 22 | ft. Joe Pace | ASICS | ASICS Steps Into Virtual Sporting | Brands In Play
11 Jul 2025
Contributed by Lukas
This week, Nic Hill and Albane Prioux are joined by Joe Pace, VP of ASICS Ventures, to unpack how the legacy fitness brand is building an entirely new...
Episode 21 | ft. Nate Spell | Squid Game Robloxified | Barrier Four | Brands In Play
04 Jul 2025
Contributed by Lukas
In episode 21 of Brands In Play Albane Prioux & Nic Hill put the spotlight on Nate Spell, founder and CEO of Barrier Four. His team rebuilt the en...
Episode 20 | ft. Gino Roy | Sawhorse | "How to Train Your Dragon" on Roblox | Brands in Play
27 Jun 2025
Contributed by Lukas
In episode 20 of Brands In Play, Nic Hill and Albane Prioux sit down with Gino Roy, Art Director at Sawhorse. He’s behind the visual direction of so...
Episode 19 | ft. Uri Marchand | Overwolf | Reaching Core Gamers | Brands in Play
20 Jun 2025
Contributed by Lukas
On Episode 19 of Brands In Play, Albane Prioux and Nic Hill speak with Uri Marchand, CEO of Overwolf, discussing how his company serving 100M+ monthly...
Episode 18 | Marketing With AR Panel | AWE 2025 | Brands in Play
13 Jun 2025
Contributed by Lukas
This week, Nic Hill and Albane Prioux take us to AWE 2025, where Nic hosts a live panel about marketing with augmented reality, joined by three stando...
Episode 17 | ft.Erik Londré | Karta | Karta Speaks On Making Brands Playable | Brands in Play
06 Jun 2025
Contributed by Lukas
In Episode 17 of Brands in Play, Nic Hill and Albane Prioux sit down with Erik Londré, founder of Karta. His journey? From managing global eSports ev...
𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟲 | 𝗚𝗮𝗺𝗲𝘀𝗕𝗲𝗮𝘁 𝗥𝗲𝗰𝗮𝗽 𝗦𝘂𝗺𝗺𝗶𝘁 𝟮𝟬𝟮𝟱 | 𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆
30 May 2025
Contributed by Lukas
In this episode, Nic and Albane continue their conversations with experts at the GamesBeat Summit and unpack this week’s top stories in the industry...
Episode 15 | ft. Dean Takahashi | GamesBeat | Live From GamesBeat Summit | Brands in Play
23 May 2025
Contributed by Lukas
Brands have been engaging with gaming since the 90s, but in recent years there’s been a noticeable rise in the number of brand activations, and the ...
Episode 14 | ft. Winnie Burke | Roblox | Roblox Activates Merchandiser Program | Brands in Play
16 May 2025
Contributed by Lukas
𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟰 | 𝗥𝗼𝗯𝗹𝗼𝘅 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗲...
𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗳𝘁. 𝗝𝗮𝘀𝗼𝗻 𝗦𝘁𝗲𝘆𝗮𝗲𝗿𝘁 | 𝗦𝗸𝘆𝗹𝗶𝗴𝗵𝘁 𝗠𝗲𝗱𝗶𝗮 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁𝗼 𝗥𝗼𝗯𝗹𝗼𝘅 | 𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆
09 May 2025
Contributed by Lukas
𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟯 | 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗜𝗻𝘁...
Episode 12 | ft. Harry Bienenstock | Voldex | NASCAR Inside Driving Empire | Brands in Play
02 May 2025
Contributed by Lukas
𝗕𝗿𝗮𝗻𝗱𝘀 𝗶𝗻 𝗣𝗹𝗮𝘆 - 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟮 | 𝗡𝗔𝗦𝗖𝗔𝗥 𝗜𝗻𝘀𝗶𝗱𝗲 𝗗𝗿...
Episode 11 | ft. Bruna Soares | Ubisoft | Assassins Creed Shadows Unlocked | Brands in Play
25 Apr 2025
Contributed by Lukas
𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟭𝟭 | 𝗔𝘀𝘀𝗮𝘀𝘀𝗶𝗻’𝘀 𝗖𝗿𝗲𝗲𝗱...
Episode 10 | ft. Stu Royall & Phil Holbrook | BBH London | Mentos Fizzooka Enters Fortnite | Brands in Play
18 Apr 2025
Contributed by Lukas
How BBH Turned a Childhood Experiment Into a Fortnite Icon | The Fizzooka Campaign with MentosWhat happens when a classic science experiment meets the...
Episode 9 | ft. Tom Emrich | The Next Dimension | Marketing With Augmented Reality | Brands in Play
11 Apr 2025
Contributed by Lukas
EPISODE 9 — Tom Emrich: The Next DimensionWhat if your next marketing edge wasn’t a new channel, but a new dimension?In this episode of Brands In ...
Episode 8 | ft. Laurie Keith | Ad Council | Mental Health In Gaming | Brands in Play
04 Apr 2025
Contributed by Lukas
𝗕𝗿𝗮𝗻𝗱𝘀 𝗜𝗻 𝗣𝗹𝗮𝘆 – 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟴: 𝗠𝗲𝗻𝘁𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵 𝗜𝗻 𝗚...
Episode 7 | ft. Alvaro G. Velilla | UMG | Universal Music Group on Music In Gaming | Brands in Play
28 Mar 2025
Contributed by Lukas
In this episode of Brands In Play, Albane Prioux and Nic Hill are joined by Alvaro G. Velilla, Senior Vice President of New Business at Universal Musi...
Episode 6 | ft. Justin Breton | Walmart | Walmart Leads Adaptive Retail | Brands in Play
21 Mar 2025
Contributed by Lukas
What does it mean for a global retailer to go from brick-and-mortar to immersive commerce?In our latest episode of Brands In Play, we sat down with Ju...
Episode 5 | ft. Gianna Valintina | Spatial.io | Spatial On The Rise | Brands in Play
14 Mar 2025
Contributed by Lukas
In Episode 5 of Brands In Play (yes, already!), Albane Prioux and Nic Hill 🔜 GDC sit down with Gianna Valintina, Global Head of Strategic Partnersh...
Episode 4 | ft. Pete Basgen | Wavemaker | Do Brands Understand Gamer Culture? | Brands in Play
07 Mar 2025
Contributed by Lukas
How Brands Are Embracing Gamer Culture: Walmart, DoorDash & L’Oréal in Gaming | Brands In Play Ep. 4Description:Gaming is no longer just an ent...
Episode 3 | ft. Arturo Perez | Kluge | Future of VR Storytelling | Brands in Play
28 Feb 2025
Contributed by Lukas
What’s the state of VR gaming today? How should brands be thinking about immersive experiences? And what’s the real difference between VR, AR, XR,...
Episode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in Play
21 Feb 2025
Contributed by Lukas
In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore t...
Episode 1 | ft. Sam Rappaport | Legendary Entertainment | Cinema Meets UGC Gaming | Brands In Play
14 Feb 2025
Contributed by Lukas
Welcome to the very first episode of Brands in Play! This is the show where we dive into the intersection of brands, gaming, and immersive experiences...