Episode 24 | ft. Charles Hambro | Winning In Gaming With Data | GEEIQ | Brands In Play

Charles Hambro built GEEIQ before Meta even had the name. In this episode, he joins us to talk about what brand success in virtual worlds actually looks like, why Roblox shouldn’t be treated as an “innovation play” anymore, and how campaign-based activations are overtaking persistent worlds. It’s the kind of conversation that is data-backed, no fluff, and long overdue.We also talk about Fortnite's algorithm shift to favor non-shooter creators, Roblox’s IP licensing model and its creative tradeoffs, and why Call of Duty players are rejecting cartoon cameos like American Dad.Plus, Nic jumps into Venmo’s new Roblox game for a real-time review. It’s slick, smart, and surprisingly generous, but is that enough?Subscribe, listen, and let us know: what questions should we deep dive into next? Episode 24 is now live.And hit follow on Brands in Play for weekly insightsFollow Charles - https://www.linkedin.com/in/charles-hambro/Follow GEEIQ - https://www.linkedin.com/company/getgeeiq/product/Follow Us:Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/Albane Prioux -   https://www.linkedin.com/in/albaneprioux/Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/#brandsinplay #GEEIQ #ImmersiveMarketing #UGCgaming #marketingpodcast 

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