Episode 38 | ft. Ross Crump | Ardent | Your Guide To Influencer Marketing | Brands In Play

[NEW EPISODE ALERT] This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influence. From leading campaigns with the Sidemen and John Cena’s Overwatch 2 launch to founding Ardent, Ross breaks down why the real power lies in micro-communities and the creators who shape them not simply through influencers with massive followings.In the news, ad spend climbs but impact drops according to Shutterstock’s Creative Impact Report. Toyota launches a ten-minute anime film, Bored Ape Yacht Club’s long-awaited Otherside world is finally here (maybe?), and Netflix posts record ad growth while testing AI-driven recommendations.And in our Real Time Review, Nic checks out the Dallas Cowboys x Lenovo activation inside Fortnite, spanning multiple community maps, new in-game rewards, and a full AT&T Stadium recreation.Follow Ross Crump https://www.linkedin.com/in/ross-crump-87464168/Follow Ardent https://www.linkedin.com/company/ardent-social-agency/posts/?feedView=allFollow Us:Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/Albane Prioux -   https://www.linkedin.com/in/albaneprioux/Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/Website: https://www.brands-in-play.com/#brandsinplay  #ardent #fortnite 

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