Episode 45 | Karl Stewart | IGN Entertainment | Behavioral Future Of Play | Brands In Play

This week on Brands In Play, Nic Hill and Albane Prioux sit down with Karl Stewart, SVP of Marketing & Head of the Imagine AI platform at IGN, to unpack how 30 years of gaming data is reshaping brand strategy: from Batman, Tomb Raider and Marvel to Roblox, Fortnite and Gen Alpha. In the news, Netflix moves to acquire Warner Bros. film, streaming and games business, immersive OOH billboards steal attention, Meta signs multi-year AI content licensing deals with major news publishers, and Roblox launches its own YouTube series?!For our Real-Time Review, Albane jumps into Crocs Quest on Roblox! Digging into what the experience nails, where it wobbles, and what brands can learn from how it’s built.Follow Karl Stewart https://www.linkedin.com/in/stewartkarl/Follow IGN Entertainment https://www.linkedin.com/company/ign-entertainment/Follow Us:Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/Albane Prioux -   https://www.linkedin.com/in/albaneprioux/Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/Website: https://www.brands-in-play.com/#brandsinplay  #ign

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