Episode 2 | ft. Manon Cardiel | L'Oréal | Brand vs Performance Marketing | Brands in Play

In this episode of Brands In Play, we sit down with Manon Cardiel, Global Director of Entertainment & Innovation at L’Oréal Group, to explore the fine line marketers must walk between performance-driven strategies and entertainment-led branding.Manon shares insights from her entrepreneurial journey, her experience launching groundbreaking projects at L’Oréal, and the evolving role of entertainment in marketing. From legacy brands like L’Oréal Paris to community-driven brands like NYX, we discuss how brands can remain culturally relevant while navigating fragmented audiences.💡 Topics Covered:- The evolution of entertainment marketing- Challenges of cross-generational branding- Leveraging entertainment to unify audiences- The role of sports, music, and gaming in marketing strategiesJoin Albane Prioux & Nic Hill as they dive into the dynamic world of brand storytelling, cultural marketing, and the future of engagement.💡 Join the conversation → Use #BrandsInPlay and let us know what you think!🔔 Subscribe & Follow for More:📌 New episodes every week—don’t miss out!🎧 Available wherever you get your podcasts.Follow: Manon Cardiel Linkedin: https://www.linkedin.com/in/manoncardiel/Nic Hill LinkedIn: https://www.linkedin.com/in/nic-hill-%F0%9F%94%9C-gdc-6553873/ Albane Prioux LinkedIn: https://www.linkedin.com/in/albaneprioux/ Produced by: Edward RegueCreative Direction: Javid KazmiAudio Engineering: Somrung KeoYouTube: https://www.youtube.com/@BrandsInPlayLinkedIn: https://www.linkedin.com/company/brandsinplay/Spotify: https://open.spotify.com/show/3Fk2t5Z78wtTGD7dtH8ZEk?si=6ef87999dbac4c04Apple Podcasts: https://podcasts.apple.com/us/podcast/brands-in-plays-podcast/id1796275878#Marketing #EntertainmentMarketing #LOréal #BrandsInPlay #PerformanceMarketing #Advertising #CulturalMarketing#UGCGaming

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