The Evolution of Brand Identity: A Publishing Perspective w/ Susan Friedmann

Are you a solopreneur or author struggling to make your mark in a crowded market? Discover the secrets of branding and niche marketing with Susan Friedmann, a seasoned solopreneur coach, and publishing powerhouse. In this episode, Susan shares invaluable insights from her 30-plus years of experience, helping you to stand out, attract your ideal audience, and build a successful brand. Dive into a conversation that covers the journey from generalist to specialist, the power of niche markets, and how to become a recognized authority in your field. - The Evolution of Brand Identity: Learn how your personal and professional life can influence the evolution of your brand. – The Niche Marketing Strategy: Uncover the advantages of narrowing down your audience and why aiming to appeal to 'everyone' can dilute your brand's impact. - Branding and Book Publishing: Discover the pivotal role of branding in book publishing and how it can elevate your position as an expert. - Authenticity in Branding: Understand why authenticity and passion are critical to developing a compelling brand story. Join us as Susan Friedmann reveals how focusing on a niche, leveraging your unique experiences, and embodying your brand with authenticity can transform your approach to marketing and branding. Whether you're looking to publish your non-fiction book or redefine your brand's identity, this episode is packed with actionable advice to help you achieve your goals.Time markers:00:00 The Evolution of Brand Identity03:11 The Niche Marketing Strategy10:51 Branding and Book Publishing33:16 Authenticity in BrandingWatch us on: https://youtu.be/I15X8Gm8Ds4Get in touch with Susan Friedmann:https://avivapubs.comhttps://bookmarketingmentors.comhttp://BookMarketingBrainstorm.comLinkedIn: www.linkedin.com/in/susanfriedmannGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Website Retreat “I AM BECOMING”: https://event.i-am-escape.com/i-am-becoming Amazon books Instagram: https://www.instagram.com/bridgetbrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall 👉 Download your Brand Building Guide: https://courses.bridgetbrands.com/f/brand-building-guide 👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist

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