In our latest episode, Isaac sits down with Nick Johnston, cofounder of Bacio di Latte, São Paulo Urban Distillery/Jardim Botânico Gin and Social Beans to talk about his experience launching high-end consumer products in Brazil. Isaac and Nick cover: • Nick’s journey to Brazil and how he fell in love with it. • The importance of details in building brands and growing them over time. • The need to understand local context and tastes, but not be wholly beholden to them. • The challenges of opening a small business in Brazil and the similarities to sailing. • Brazil’s historical under-appreciation of its resources, and Brazilians’ expanding palates. • The rule of 8 / 80. • And lots more…
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