Isaac speaks to Amanda Martins, the Founder of LatAm Trampoline, a product launch and operations specialist who helps businesses successfully expand into Latin America. They talk about: Entry strategies, including MVP testing, localization, and partnering with locals. Brazil's large market, tech-savvy population, and how founders may face less competition than in other markets. How a grasp of market dynamics is crucial for entry, such as the need for competitive pricing and the knowledge of the distinctions between the affluent and non-affluent market segments. The challenges and risks of entering the Brazilian market, including the importance of timing, understanding of local competition, and the inevitable bureaucracy. Opportunities for scalable solutions in fintech, B2B SaaS, climate tech, mobility, agriculture tech, and more. The role of WhatsApp for business in Latin America, and lots more.
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