Isaac sits down with Julia de Luca, an investment banker at ItauBBA specializing in tech coverage, and author of the LatAm Tech Weekly Newsletter. Coming off the recent launch of her report “The Next Big Thing LatAm 2024,” Julia talks about the trends she is watching and Brazil’s unique tech landscape, including: The trends she is watching, not just for 2024, but out to 2030. The challenges and opportunities of building in Brazil, and the coexistence of traditional and tech-savvy practices. Advice for tech companies looking to do business in Brazil. Trends that Julia thinks are overhyped. Brazilian culture and the special concept of punctuality.
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