The business of plastic surgery
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What is the main topic discussed in this episode?
Breakfast Business with Enterprise Ireland on Newstalk.
What is driving the growing demand for plastic surgery?
Whether it's a facelift, liposuction, Botox, breast augmentation or air transplants, demand for plastic or corrective surgery in this country is rapidly growing. But we've no definitive idea how much money we're spending on these procedures because many patients don't like to shout about it. But it's clear that the days of suffering in silence over a physical feature that you don't like are coming to an end. My next guest runs one of the biggest clinics in Britain, Eterno 360, and is an expert on the plastic surgery business. And he is Dr. Fulvio Orso-Bayarda. Good morning, Fulvio.
Good morning. Thank you.
Great pronunciation there, too. Oh, thank you very much. Would you have any idea how many people in a year, like you'd be familiar with the UK, get some sort of corrective surgery?
That is a really tough question to answer. It's all in the private sector and it's not widely shared. There are some audits by societies like BARPS, the British Association of Aesthetic Plastic Surgeons, and ISAPS that give some data on that. My personal data will be a bit skewed because I do quite large, sort of relatively low volume cases. So what's a very large operation? Something like a post-massive weight loss total body lift. So that might take somewhere like four to six hours to complete that.
How difficult is it to quantify spending on plastic surgery?
And would that include liposuction as well as a facelift? Probably not a facelift at that stage. So that would include liposuction. It would include removal of a lot of skin excess I removed previously. five and a bit kilos of skin from someone last week.
Skin?
And none of that is fat? It would be skin with connected fat underneath it, but it's the skin and fat as a block, plus a bit of liposuction with it, and that will be the first stage in people who've got really major weight loss. That will be the first stage of many.
And have you been impacted out of curiosity by the rise of Ozempic and Manjaro, i.e. people losing huge amounts of weight, and suddenly they've got a bit of flab?
yeah um so we're certainly seeing we've always done these kind of cases the post-massive weight loss cases as a result of bariatric surgery so weight loss surgery gastric sleeves gastric bands and so forth but now it's hitting the mainstream because the threshold for having that kind of intervention was reasonably high yeah but now that these this this treatment is so accessible yeah there's likely to be a sort of epidemic of skin excess right now i think that's set to change in the longer term actually so we're going to so these people did achieve these these big weights and a lot of skin excess but actually as these medications become more and more used and widespread we're likely to see the the lesser extremes so the new wave of drugs will remove the skin excess after you've lost all the weight i think it will just prevent them because people will uh access them at an earlier stage right is it good for your business the rise of ozempic and manjaro
Or no impact?
No, it's good. It's good, not to put it too cynically, but it's keeping us in work. Right. And what is the most popular procedure, would you say, in the UK where you're familiar? So liposuction for a long time. It is lipo, yeah. Liposuction for a long time has been the most popular procedure. um procedure um there's a massive rise actually in facelifts and facelifts are becoming um much more mainstream i think they used to be reserved for the super rich yeah yeah but now actually especially this thing called the the deep plane facelift has really caught the imagination of people deep
Plain-faced. And you're not referring to the handsomeness of the patient.
I'm not. No, it's the level at which the tissues are dissected and pulled. There have been a huge number of innovations in the last few decades about making results more natural, trying to reduce complications, trying to improve recovery times. If you think back to the 80s facelifts where people could end up looking like they were stuck in a wind tunnel...
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