Breaking Into Startups
#7: Max Rencoret - Deep dive into Growth Marketing and building a product
15 Dec 2016
Max Rencoret grew up in Chile where he first got exposed to its education system, startup culture, economic climate, government and other things that led him to a career in Growth Marketing, where he felt like he could make the most impact in his life. One of Max's teachers explained the scale of technology, focusing on people, and led Max to start a company (similar to Snapchat) that he grew to 80,000 daily active users targeting Latin America. After Snapchat took over their market and realizing his interest in growth, Max finished his degree and moved to San Francisco to do a 3-month immersive program at Tradecraft. On this episode, Max talks about what it takes to be successful as a Growth Marketer, why learning to code is important, and how the Chilean community supported him here in San Francisco in his work as a Growth Marketing Manager at Samsara.
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