Ep. 4 - “Care” and “Carewashing” in the Contemporary Marketing

In this fourth episode, Marketing Professor Andreas Chatzidakis from Royal Holloway-University of London discusses “care” and “carewashing” as a growing concern in the marketing field. Andreas first explains what are meant by care and carewashing and how they are relevant to markets and marketing. He then highlights some dangers for firms involved in carewashing practices with real-life brand examples and how consumers become more skeptical of this marketing phenomenon.  

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