Breaking Marketing Insights (BMI)
Episodes
Ep. 10 - When Retail Becomes Ritual: Rethinking Korea’s Pop-Up Phenomenon
24 Nov 2025
Contributed by Lukas
In this tenth episode of BMI, we are thrilled to introduce Nayoung Yoon as our guest. Nayoung is a PhD candidate in Marketing at Aalto University in F...
Ep. 9 - The (British) Royal Family as a Brand
29 Sep 2025
Contributed by Lukas
In this ninth episode, we are thrilled to welcome Pauline Maclaran, an Emeritus Professor of Marketing and a consumer culture expert at Royal Holloway...
Ep. 8 - Rethinking Marketing Education in the Age of AI and Ethics
22 Jul 2025
Contributed by Lukas
In this eighth episode of BMI, we sit down with Dr. Lucy Gill-Simmen, Vice-Dean for Education & Student Experience at Royal Holloway Business Scho...
Ep. 7 - Behind the Canvas: Understanding Global Art Markets
22 May 2025
Contributed by Lukas
In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he ...
Ep. 6 - Cultural Appropriation
25 Apr 2025
Contributed by Lukas
In this sixth episode, Dr. Paul Haynes from Royal Holloway Business School discusses "cultural appropriation" as a timely topic in the conte...
Ep. 5 - Learn More About E-Commerce Recommender Systems
22 Mar 2025
Contributed by Lukas
In this fifth episode, we sit down with Dr. Xing Fang, who is a Lecturer in Marketing at Royal Holloway-University of London and recently published a ...
Ep. 4 - “Care” and “Carewashing” in the Contemporary Marketing
22 Feb 2025
Contributed by Lukas
In this fourth episode, Marketing Professor Andreas Chatzidakis from Royal Holloway-University of London discusses “care” and “carewashing” as...
Ep. 3 - How Online Counter-Culture is Marketed and Spread
22 Jan 2025
Contributed by Lukas
In this third episode, Dr. Mikael Andéhn from Royal Holloway-University of London talks about his research on online counter-culture. Mikael discusse...
Ep. 2 - Unveiling Agnotology in Global Supply Chains
22 Dec 2024
Contributed by Lukas
In this second episode, Marketing Professor Alan Bradshaw from Royal Holloway-University of London shares insights from his recent publication, Could ...
Ep. 1 - The Branding of (UK) Business Education and Business Schools
22 Nov 2024
Contributed by Lukas
In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insigh...