Breaking Marketing Insights (BMI)
Ep. 7 - Behind the Canvas: Understanding Global Art Markets
22 May 2025
In this seventh episode, join us exploring the art market with Dr. Derrick Chong. Derrick is a Senior Lecturer in Marketing at Royal Holloway, and he has a deep and wide-ranging expertise in the field of art markets. He is also a contributor to the book Global Art Markets: History and Current Trends. We chat about how art markets differ around the world, what’s changed over the years (some of it might surprise you!), and how digital art and NFTs are shaking things up. Derrick also talks about how online platforms have uniquely impacted art transactions compared to other sectors. Hope you enjoy this episode.
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