Breaking Marketing Insights (BMI)
Ep. 1 - The Branding of (UK) Business Education and Business Schools
22 Nov 2024
In this first episode, Marketing Professor Chris Hackley, founder of the Department of Marketing at Royal Holloway-University of London, shares insights from his new book But...How Do You Teach, Business?, which looks at the role of business education and business schools in the (UK) higher education sector since the 1980s.
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