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Breaking MedTech

Ep 17 - Your Sales Problem is a Messaging Problem

07 May 2025

Description

On this episode of Breaking MedTech, We dig into a painful truth:Most small med device companies don’t have a sales problem — they have a messaging problem.We break downWhat messaging actually is (and isn’t)Why most teams take way too long to explain what they doHow that confusion kills deals before they even startYou’ll learn how to spot the symptoms of bad messaging —long decksfeature dumps,and buyers constantly asking, “Wait… what exactly does this do again?”Then we give you simple frameworks you can use right now to make your message clear, focused, and instantly understandable to your target audience.If you want shorter sales cycles, better conversations, and more clarity across the board — it starts here.

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