Ep 23 - Launching a New Product Ryan and Cope Style

On this episode of Breaking MedTech, Cope and Ryan break down how they’d approach launching a product or project today.With over a decade around early-stage med device companies, they share what actually works (and what doesn’t). From practical steps to common traps, the message is clear:Start talking to customers sooner than you think.Then shut up and listen.If you do that, you’re already ahead of most.

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