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Breaking MedTech

Episode 1- Mastering Tradeshows

27 Mar 2025

Description

In this episode of Breaking MedTech, Mark and Ryan dive into the often-overlooked art of trade show success. Most companies show up hoping for big wins, but few have a strategy to maximize their investment. The secret? A solid plan for before, during, and after the event.Mark and Ryan share practical tips on:- Creating pre-show buzz to attract the right leads.- Setting measurable goals and making the most of your booth time.- Following up effectively to turn contacts into customers.If trade shows have ever felt like a gamble, this episode is your guide to turning them into a predictable and profitable part of your sales and marketing strategy.Don’t miss this conversation with actionable insights to up your trade show game!

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