Episode 11 - Use Story and Narrative

In this episode of Breaking MedTech, we dive into why storytelling is the most effective marketing tool you’re not using and how to start integrating it into your brand.We cover: • Why you should be using stories in your marketing • The value storytelling brings to your brand • How it makes your company and product more memorable • How to evoke emotion and create a real connection • Simple ways to start using storytelling todayWant to go deeper? These books are a must-read: • Building a StoryBrand 2.0 by Donald Miller - https://www.amazon.com/dp/1400248876/ref=sspa_dk_hqp_detail_aax_0?psc=1&sp_csd=d2lkZ2V0TmFtZT1zcF9ocXBfc2hhcmVk • This Is Marketing by Seth Godin - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 • Founder Brand by Dave Gerhardt - https://www.amazon.com/Founder-Brand-Story-Competitive-Advantage/dp/1544523408

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