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Breaking MedTech

Episode 15 - Positioning and Strategic Narrative

23 Apr 2025

Description

In this episode of Breaking MedTech, we break down one of the most critical (and most overlooked) parts of early-stage growth: positioning your product for what it can do now — not what you hope it’ll do five years from now.Too many founders attempt to tell a future-state story that sounds impressive but fails to resonate. We’re here to talk about how to get focused, stay honest, and start gaining real traction with the audience in front of you.We cover:Why your positioning needs to match what your product can actually deliver todayHow to evolve your positioning without getting stuckThe importance of trust and momentum early onWhy your narrative means nothing if your team isn’t aligned and repeating it consistentlyIf you’re serious about building a brand that earns attention and trust, this is where it starts.

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