Episode 18 - Navigating a Complex Sales Environment

In this episode, Cope leads a real-world conversation about what it’s like to sell into today’s complex healthcare systems — and why reps who keep saying “the process is broken” are missing the point.We’re not saying it’s easy. But it’s not bad — it’s just different. And it’s going to keep changing. We break down what great reps are doing in 2025 to win: - Getting buy-in from multiple stakeholders (not just chasing the clinical champion) - Delivering the right message to the right people at the right stage - And using the system to scale — because once you’re in, you can expand fastIf you’re tired of blaming the process and ready to start mastering it, this episode is for you.

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